Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Free PDF Download - 5 LGBT Marketing Tips, Tricks and Best Practices in 2016
Every year, as new marketing strategies continue to unfold with the advent of technology being ever-more adapted to advertising and marketing, we find it best to compile some of the best practices we discover into this up-to-date document. We are asked on a regular basis by companies large and small whether they are doing everything they can to maximize both their marketing and advertising efforts, in light of the ever-changing media world we’re in with blogs, social media, programmatic ad buying, mobile smartphones and more. In our article, available for PDF download, we’ve done our best to bring together some of the various recommendations we’ve made over the past few months.
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…
Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.
Building Your Web 2.0 Business Presence
Facebook fan pageLinkedIn GroupTwitter ProfileDiscuss the power of branding in the small square icon imageContent Tools for your Web 2.0 Business Presence
Blog for the written word and integrated into Facebook, Twitter and LinkedIn
How to choose a blog software (Wordpress, Blogspot or Tumblr)What to blog about - story to tell for your businessExamples for destination marketingCommenting, labels and tagsStatus Updates and Twitter
Discuss hash tags, @ symbols, etc.Photos added to Flickr and integrated into Facebook, Twitter and blogVideo added to YouTube and integrated into FacebookHow these basic social networking t…