Pink Banana Media & LGBTBrandVoice.com

“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.” "In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram." "Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson.  And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets." These quotes came from Tomoson.com, as seen here: http://blog.tomoson.com/influencer-marketing-study/ They point to something that most of us in the marketing & advertising world have known was coming for a long time.  It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new fo...

Corporate interest in the gay advertising market is increasing. While exact figures are lacking, research and surveys indicate this is growth market. Recent figures seem to indicate that Estimates put the buying power of this sector of the population could be as high as $800 billion annually. As a group touted to have higher than normal incomes, it is important for a company to brand themselves appropriately if it wants to succeed in attracting and retaining members of this community. Diversity One factor all advertisers need to consider seriously is the issue of diversity. The gay community is not homogenous. For example, what a transgender man or woman may purchase may be very different from what a gay man or woman will buy. Moreover, someone who is transgender may not consider themselves part of the gay community. In other words, the gay community for which you, as an advertiser may be striving to market to, is not monolithic but a loose confederation. Gay men and women may ...

Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as ...

Each year, one of the highlights of my life is to update this document to reflect the changes that have taken place in the world of online marketing to the GLBT community, both in the US and worldwide. Some aspects of online marketing have really matured and come of age at this time, while others have leapt seemingly out of nowhere to become major players this year. What I’ll do here is start with the basics and work our way up to some of the new and exciting, more guerilla-style marketing techniques one can employ when trying to reach gays & lesbians on the Internet. Some of these suggestions may only apply to a smaller business, such as online directory advertising, but for most businesses large and small, the majority of the opportunities are quite consistent for each. Natural Search I believe this is the first and foremost area any business, large and small, should focus on first. You want to maximize your opportunities for Natural [translated as FREE] Search results, puttin...

Integrating banner advertising with blogs & editorial, social networking, and search engine optimization Now I could start here by simply outlining how to reach gay people on Facebook, MySpace, Blogs or even banner advertising, but I won’t. Rather, I would like to illustrate how all of these components can now fit together into one complete online marketing solution, using some of the most advanced concepts in online marketing today and designed to maximize a campaign’s online reach, its effectiveness and its bottom line. In summary, your starting point becomes a “story to tell” (we define this as EDITORIAL) about your organization, product or service. The most common stories to tell are either educational or entertaining in nature. Examples of editorial are endless… if you’re a destination, you could blog about local restaurants that have just opened, local events happening in your area, etc. If you are a wedding planner, doing stories about wedding tips and resources, as wel...