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Showing posts from May, 2011

Our NYC Gay Market Conference for 2011 Was An Incredible Success

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Our LGBT Marketing Conference held at Kimpton's Eventi Hotel in New York City was an incredible success, thanks to the support of our key partners and incredible speakers.
Key presenters included not only Matt Skallerud (Pink Banana Media) and Tom Roth (Community Marketing) but also Merryn Johns of Curve Magazine, Scott Gatz of GayCities.com, Richard Oceguera of the NGLCC-NY, Jerime Black of Barefoot Winery reviewing their successes over the years in LGBT marketing and several others.  Links to some of our presenters can be found here: http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_19.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_14.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_11.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight_07.html http://lgbtnewmedia.blogspot.com/2011/04/lgbt-marketing-conference-nyc-spotlight.html http://lgbtnewmedi…

A Ripening Economy, A Booming Industry: How the men’s underwear industry is the pulse of a livening economy

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A Ripening Economy, A Booming Industry:
How the men’s underwear industry is the pulse of a livening economy
by Stephen J. Lucin

As a result of the slow upswing in various economies across the globe, there has never been a more opportune time for companies to market themselves to niche communities. These smaller market sectors have been known to help brands rebuild identities, cross lines of market demographics, and ultimately increase sales.

In one market sector in particular, the men’s underwear industry, companies have been following this strategy for some time now. And the results of these companies’ successes are reported to determine the health of the economy in its current state. More recently, these results of successful men’s underwear brands have given economists a positive outlook in regard to the US economy’s future.

According to a well-researched opinion piece from the Wall Street Journal entitled “From Bubble to Depression?” which was co-authored by 2002 Nobel Laureate in E…