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Showing posts from January, 2014

7th Annual LGBT Marketing Conference - New York - April 24, 2014

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Community Marketing and Pink Banana Media’s
7th Annual LGBT Marketing Conference
New York Times Conference Center, New York City.
Date: April 24, 2014 - 9:00 AM to 5:00 PM
Address: 620 8th Ave., New York, NY
Venue: New York Times Conference Center

Community Marketing, Inc. and Pink Banana Media have announced a full-day educational and networking conference for business leaders interested in growing their LGBT market share. The 7th Annual LGBT Marketing Conference follows successful national and regional programs held by the organizers throughout the country over the past several years. Participants from the New York City region, as well as across North America are invited to attend the conference.

Discount Registration $195 until March 10th
Click Here for Conference and Registration Information

A One-Day Gay MBA: Whether you are a long-time LGBT market expert or new to the segment, you will attain valuable insights and approaches into the LGBT marketplace. Dedicated to marketing, advertising…

Announcing our Marketing Partner Curve Magazine

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On the heels of our most recent partnership announcement with EDGE Media, we are pleased to announce our 2nd major LGBT media partnership of 2014. Due to the success of our Interpersonal Marketing strategy, incorporating content marketing with social media outreach, banner ads, mobile marketing and e-mail, we are now broadening this success and this strategy with key LGBT media partners.  We are pleased to announce our 2nd Interpersonal Marketing strategy partner, and our first LESBIAN media partner, Curve Magazine.


Curve Magazine: PRINT, DIGITAL, SOCIAL & INTERACTIVE MEDIA targeting Lesbian & Bisexual women in North America and Australia

For more information on Curve Magazine's partnership offering, please go to:
http://www.pinkbananamedia.com/interpersonalmarketing_partners.cfm

For more information on the details of Interpersonal Marketing and how it works, please go to:
http://www.pinkbananamedia.com/interpersonalmarketing_strategies.cfm

Announcing our Marketing Partner EDGE Media

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The success of our Interpersonal Marketing strategy, incorporating content marketing with social media outreach, banner ads, mobile marketing and e-mail, has allowed us to expand this success and this strategy with key LGBT media partners in 2014.  We are pleased to announce our first Interpersonal Marketing strategy partner, EDGE Media.


EDGE Media:The definitive digital destination for the Gay, Lesbian, Bisexual & Transgender community. EDGE is an industry-leading news hub that engages millions of hip, affluent, trendsetting consumers in targeted metropolitan areas via comprehensive platforms.

For more information on EDGE Media's partnership offering, please go to:
http://www.pinkbananamedia.com/interpersonalmarketing_partners.cfm

For more information on the details of Interpersonal Marketing and how it works, please go to:
http://www.pinkbananamedia.com/interpersonalmarketing_strategies.cfm

Pink Banana Media Growth and Trends for 2014

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As we enter the new year, we have time to reflect on what worked in 2013. We continue to analyze both our successes and challenges as we continue to develop cutting-edge strategies for companies seeking to reach the online LGBT market.

What has emerged as the winner, hands down, is the concept of Interpersonal Marketing. We've had a chance to refine and improve the strategic direction during the past 12 months.  Social media has had overwhelming success as one of the strongest ways to reach any niche audience online, and our approach starts with content first. We help develop a company's "story" and then we build a content marketing strategy from there. This has proven incredibly powerful in becoming the cornerstone of a successful overall marketing plan. It incorporates social media outreach, mobile and e-mail marketing and website advertising to reach gays & lesbians wherever they spend their online time.


After having attended the CMI Tourism and Hospitality C…