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Showing posts from October, 2009

Oct/Nov 2009 Gay Business Report

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In This Issue

Spotlight on Destination Marketing
Utilizing Facebook, Twitter, Blogs, Photos and Video to Market a Destination to both Gay & Lesbian Travelers and Locals as well
The formula commonly in use today incorporates a Facebook fan page, a blog, a Twitter account, a Flickr account, and occassionally a YouTube channel... all dedicated exclusively to featuring the best of a local destination....Other HighlightsUpdates on our Social Network Marketing Webinars
What Are Other Destinations Doing in Social Media
HOW TO: Use Twitter Hashtags for Business
Proud Out coverboy or dangerous stereotype?: Sacha Baron Cohen’s “BrĂ¼no” gives LGBT media much to report and ponder
“CBS News on Logo” is LGBT media’s latest economic casualty
A Bear’s Life Gold Card Program
Appreciate Marketing: Sendout Cards
Paranormal Activity - A Film & Social Network Marketing
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Social Network Marketing for Hotels, Resorts and Guest Houses

At times, I like writing my replies to clients in this blog as well... it provides me, as well as you, the reader, with a contemporary snapshot of what our company sees as the best overall strategy and formula for social network marketing at this moment in time. In 6 months from now, perhaps this strategy will change a bit, but overall, we believe this strategy does better than the old 80/20 rule of reaching 80% of your audience with a minimum of effort... we believe it's getting closer to 90/10 now!
Hi Marti,I reviewed your website at http://www.xxx.com and I believe that for your cottage, what you would want to do is:Create a Facebook fan pageCreate a Twitter accountLink these two up at www.facebook.com/twitterSet up a blog and link this to the Facebook page using their “Notes” section and to Twitter using either TwitterFeed.com or HootSuite.comNext, come up with unique content for your blog, written in first person, that keeps your content and your property’s “story” alive and …