Showing posts from December, 2012

Pink Banana Media Updates - December 2012

:: Case Study Example ::
A Pink Banana Media Online Promotion

The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of:
Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs.

Pink Banana Media Company Spotlight: a marketing program designed to both highlight those companies that are the Most Supportive for LGBT Equality & Diversity, as well a…