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Pink Banana Media Updates - December 2012

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:: Case Study Example ::
A Pink Banana Media Online Promotion
The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of:
Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs.

http://gaybizreport.blogspot.com/2012/09/case-study-pink-banana-media-online.html
http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264



Pink Banana Media Company Spotlight: a marketing program designed to both highlight those companies that are the Most Supportive for LGBT Equality & Diversity, as well a…