Conference held May 18-19, 2016 (Wednesday and Thursday) at the New York Times Conference Center
LGBT Marketing Doesn’t Take A Village…But You Sure Do Need The Right Counsel
Presentation by Jeffrey Moran, Pernod Ricard
Many brands like to say they are undertaking LGBT marketing, but few are really and actively trying to become a key part of the community. Continuity and consistency is key – you need to listen to the consumer and ensure you are meshing your brand message in a meaningful way. Not only do you need the right partners who know how to reach consumers, but you absolutely have to have an ‘internal champion.
Creating the visual language of inclusion: Subaru and the LGBT consumer, a 15-year success story
Presentation by John Nash, The Focus Group
Adapting general market advertising materials for the LGBT con…