Showing posts from April, 2016

LGBT Week NYC Updates - April 2016

LGBT Week NYC, May 16-19, 2016 -  Marketing, Advertising & Technology Conference Updates Conference held May 18-19, 2016 (Wednesday and Thursday) at the  New York Times Conference Center www.LGBTWeek.NYC LGBT Marketing Doesn’t Take A Village…But You Sure Do Need The Right Counsel  Presentation by Jeffrey Moran, Pernod Ricard Many brands like to say they are undertaking LGBT marketing, but few are really and actively trying to become a key part of the community. Continuity and consistency is key – you need to listen to the consumer and ensure you are meshing your brand message in a meaningful way. Not only do you need the right partners who know how to reach consumers, but you absolutely have to have an ‘internal champion. Creating the visual language of inclusion: Subaru and the LGBT consumer, a 15-year success story Presentation by John Nash, The Focus Group Adapting general market ad