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Showing posts from February, 2013

Some Thoughts on the Business Case of Gay2Day.com

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Gay2Day.comis an entirely new site concept that we believe has not been attempted yet… of course, it’s an evolution of the growth of online marketing in this social media age, pioneered byFriendsterandMySpaceand taken to where we’re at today by the genius ofFacebook,LinkedInandTwitter.  A company such as ours is simply “layering” a business process and strategy on top of this social media revolution we’re experiencing today, in an effort to develop actual business metrics in terms of reach, engagement and interactivity between businesses and consumers in a way that will match more readily the measuring techniques the advertising and marketing communities we typically work with are using today. With the analytical tools provided by Facebook, Twitter and many other 3rd party programs designed to work with these company’s APIs to do a deep-dive analysis on exactly WHO is clicking on and sharing WHAT and to WHOM are these shares actually directed to, the information we’re finding is confi…