Online Marketing to the GLBT Community in 2008
Each year, one of the highlights of my life is to update this document to reflect the changes that have taken place in the world of online marketing to the GLBT community, both in the US and worldwide. Some aspects of online marketing have really matured and come of age at this time, while others have leapt seemingly out of nowhere to become major players this year. What I’ll do here is start with the basics and work our way up to some of the new and exciting, more guerilla-style marketing techniques one can employ when trying to reach gays & lesbians on the Internet. Some of these suggestions may only apply to a smaller business, such as online directory advertising, but for most businesses large and small, the majority of the opportunities are quite consistent for each. Natural Search I believe this is the first and foremost area any business, large and small, should focus on first. You want to maximize your opportunities for Natural [translated as FREE] Search results, puttin...