Showing posts from April, 2013

6th Annual LGBT Marketing Conference The Best Ever

This past week, on Friday, April 12, 2013, Community Marketing and Pink Banana Media held their 6th annual LGBT Marketing Conference at the Eventi Hotel in New York City... and it was their best conference to date!  Community Marketing and Pink Banana Media started the morning, discussing the latest in LGBT market research trends, as well as social media marketing to the LGBT community.  Some of the presentations new to the marketing conference included "The LGBT Financial Experience" by Prudential Financial , and a case study entitled "Care With Pride:  Johnson & Johnson Takes A Stand Against Bullying," showcasing how making outreach to the LGBT community and including employee volunteers can profit a company both externally to consumers and internally to employee morale and commitment from within.  Of course, Matt Tumminello of Target 10 did an incredible job presenting this project, which included online marketing, film screenings and pride events