Posts

You Have A Website… Now What? How to Start a Conversation

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Now that your company website has been built, it can be difficult to know what to do next. Don’t get overwhelmed! Take some time to think about who your ideal client is. Is it an individual with a specific goal in mind? Is it a company that specializes in a specific talent or specialty? Starting by thinking about who you want to reach in an ideal world helps you to consider whether your website is tailored to reach those potential clients. Once you know who you want to talk with and who your company can most benefit, it’s time to think about how you want to spend your marketing dollars. It can be easy to think that anyone can post some ads and bring in new business but this can quickly blow your budget while also causing you to miss out on great opportunities. Rather than taking this risk, let marketing experts do what they do best!

How to Choose Your Marketing Company
There are plenty of marketing companies who want your business. With so many flashy websites and discount deals, it …

The Work Flow We Use When Reaching the LGBTQ Community Online

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In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online.


Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida).  From there, we ask the question as to HOW we’re going to communicate to this audience using the client’s message.  Will it be in the form of a blog post, a series of photos, or perhaps a video.  This is the content.  We then distribute that content out to t…

Why Having A Website Isn’t Enough Anymore

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By Kryss Shane

A History Lesson… Pre-Internet
In the days before the internet, if a person wanted to reach people, s/he had to go door to door to hand out resumes. If a company wanted to reach people, they had to spend lots of money on advertising on television, radio, and in newspapers. People never knew if they were knocking on the right doors and companies never knew whether the money they spent on advertisements was worth it.

A History Lesson… Early Internet
When most people first had computers and internet access, having a website was the gold standard in advertising one’s self or one’s product. A person or advertising agency could simply create a website with information and it would remain available to be read indefinitely! This was better than knocking on doors or hoping commercials aired at a time when potential customers were most likely to be paying attention. Eventually though, this stopped being enough. Think of this as showing up at an office with your resume, leaving it …

Pink Banana Media Updates - October 2017

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#ILoveGay Partner Highlights At VA PrideFest, our newest partner and client, Virginia Tourism, launched their LGBTQ tourism initiative, @VisitGayVA.  A companion to the Commonwealth of Virginia’s Virginia.org/LGBT website, both provide Lesbian, Gay, Bisexual and Transgender visitors 24/7 access to statewide lodging, dining, events, travel deals, itineraries and more. All VA experiences self-designated as LGBT friendly, and welcoming to all visitors. The Virginia Governor, Terry McAuliffe, stopped by the booth to put in his 2-cents!

For more information, view our blog post here:
http://ilovegay.net/2017/09/29/virginia-gov-terry-mcauliffe-attends-and-speaks-at-virginia-pridefest-2017/

LGBT Week NYC 2017 Evening Receptions

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This year we have an incredible line-up of evening events during LGBT Week NYC May 15-19, 2017, including an opening reception on Monday, and events Tuesday, Wednesday and Thursday evening, as follows.
www.LGBTWeek.NYC

Monday, May 15 - LGBT Week NYC Welcome Reception
Hosted by Out Professionals, be sure to join us for the kick-off welcome reception to be held at The DL Rooftop Lounge!
Enjoy amazing views of the skyline and the Williamsburg Bridge, stimulating conversation, stiff drinks, and the opportunity to network with others who are doing big things. Grab a handful of business cards and come rub shoulders with some of the country's most interesting LGBT professionals.
Location: The DL, 95 Delancey St. (corner of Ludlow) New York, NY
Eventbrite Registration Here



Tuesday, May 16 - STUNG by Hornet
Immediately after the Google reception, the folks at Hornet are hosting STUNG, NYC's premier monthly LGBTQ professionals networking event, just for LGBT Week NYC. We'll have a chanc…

It's All About LGBT Tourism in May - LGBT Week NYC and IGLTA

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Beginning next week, it seems the theme is all about LGBT Tourism!  Starting on May 3rd, the global LGBT tourism industry will be descending upon St. Petersburg, FL for the IGLTA Convention, an incredible event bringing LGBT tourism professionals together from all around the world.  We'll be there, and we look forward to connecting with many of you then... remember the hashtag is #IGLTA2017, and if you're really feeling into it, you can help make May 3-7, 2017 become an IGLTA #GayTravel hashtag takeover!!!
http://www.pbwemail.com/pbm_iglta_2017.cfm

Then, on May 16th, as part of LGBT Week NYC, Community Marketing & Insights, in partnership with IGLTA, is bringing us the 3rd Annual Symposium on LGBT Tourism & Hospitality.  Sponsored by the Argentina Tourism Office, Greater Fort Lauderdale CVB and Israel's Ministry of Tourism and held at Google's Autumn Tech Room in Chelsea, this symposium features morning and afternoon sessions, lunch and a reception, all on-site …