The Work Flow We Use When Reaching the LGBTQ Community Online

In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships.  If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online.

Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida).  From there, we ask the question as to HOW we’re going to communicate to this audience the client’s message.  Will it be in the form of a blog post, a series of photos, or perhaps a video.  This is the content.  We then get that content out to their specific…

Why Having A Website Isn’t Enough Anymore

By Kryss Shane

A History Lesson… Pre-Internet
In the days before the internet, if a person wanted to reach people, s/he had to go door to door to hand out resumes. If a company wanted to reach people, they had to spend lots of money on advertising on television, radio, and in newspapers. People never knew if they were knocking on the right doors and companies never knew whether the money they spent on advertisements was worth it.

A History Lesson… Early Internet
When most people first had computers and internet access, having a website was the gold standard in advertising one’s self or one’s product. A person or advertising agency could simply create a website with information and it would remain available to be read indefinitely! This was better than knocking on doors or hoping commercials aired at a time when potential customers were most likely to be paying attention. Eventually though, this stopped being enough. Think of this as showing up at an office with your resume, leaving it …

Pink Banana Media Updates - October 2017

#ILoveGay Partner Highlights At VA PrideFest, our newest partner and client, Virginia Tourism, launched their LGBTQ tourism initiative, @VisitGayVA.  A companion to the Commonwealth of Virginia’s website, both provide Lesbian, Gay, Bisexual and Transgender visitors 24/7 access to statewide lodging, dining, events, travel deals, itineraries and more. All VA experiences self-designated as LGBT friendly, and welcoming to all visitors. The Virginia Governor, Terry McAuliffe, stopped by the booth to put in his 2-cents!

For more information, view our blog post here:

LGBT Week NYC 2017 Evening Receptions

This year we have an incredible line-up of evening events during LGBT Week NYC May 15-19, 2017, including an opening reception on Monday, and events Tuesday, Wednesday and Thursday evening, as follows.

Monday, May 15 - LGBT Week NYC Welcome Reception
Hosted by Out Professionals, be sure to join us for the kick-off welcome reception to be held at The DL Rooftop Lounge!
Enjoy amazing views of the skyline and the Williamsburg Bridge, stimulating conversation, stiff drinks, and the opportunity to network with others who are doing big things. Grab a handful of business cards and come rub shoulders with some of the country's most interesting LGBT professionals.
Location: The DL, 95 Delancey St. (corner of Ludlow) New York, NY
Eventbrite Registration Here

Tuesday, May 16 - STUNG by Hornet
Immediately after the Google reception, the folks at Hornet are hosting STUNG, NYC's premier monthly LGBTQ professionals networking event, just for LGBT Week NYC. We'll have a chanc…

It's All About LGBT Tourism in May - LGBT Week NYC and IGLTA

Beginning next week, it seems the theme is all about LGBT Tourism!  Starting on May 3rd, the global LGBT tourism industry will be descending upon St. Petersburg, FL for the IGLTA Convention, an incredible event bringing LGBT tourism professionals together from all around the world.  We'll be there, and we look forward to connecting with many of you then... remember the hashtag is #IGLTA2017, and if you're really feeling into it, you can help make May 3-7, 2017 become an IGLTA #GayTravel hashtag takeover!!!

Then, on May 16th, as part of LGBT Week NYC, Community Marketing & Insights, in partnership with IGLTA, is bringing us the 3rd Annual Symposium on LGBT Tourism & Hospitality.  Sponsored by the Argentina Tourism Office, Greater Fort Lauderdale CVB and Israel's Ministry of Tourism and held at Google's Autumn Tech Room in Chelsea, this symposium features morning and afternoon sessions, lunch and a reception, all on-site …

LGBT Week NYC May 15-19, 2017: Updated Programming Announcement

LGBT Week NYC is only one month away, and the programming is coming on strong for this year's event! Produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina, it looks like this will be the biggest year yet!

Additional sponsors for this year include Israel Ministry of Tourism, Hornet and Q.Digital.

Just published online is the agenda for Wednesday's 10th Annual LGBT Advertising & Marketing Symposium.  Presentations include The Power of Sound for LGBTQs and Allies, presented by Joel Shoemaker of iHeartMedia. Paul Zetti of T.Rowe Price will be reviewing some of their research and activation experiences with LGBT pride in 2016, and Scott Seitz will be reviewing the work done by MillerCoors in Winning Hearts and Minds, putting forward the business case for the LGBT sales team.

New to Wednesday's programming will be a panel on Current Events from an LGBT Perspective, with the editors/leaders of Huffingto…

#GayTravel Analysis for 2017, in preparation for #IGLTA2017

In preparation for the upcoming IGLTA Convention in St. Petersburg, Florida coming up May 4-6, we wanted to do an up-to-date analysis of the top hashtag used for LGBT travel, which is still #GayTravel.  Secondary hashtags used are #LesbianTravel, #Gaycation, #GayVacation, #GayHoliday and #GayTraveler, but to date, #GayTravel is still in the lead.

Why is this important?  Because if you're Tweeting or posting your photos on Instagram while at the convention, you want to make sure your posts and photos are seen.  If you're uploading a video to Instagram or YouTube, ensuring the video is promoted on Twitter and hashtagged is more important now than ever before, as proper hashtagging allows you to tap into social media "conversations" already happening online.  You're simply carving out a little "share of voice" for your business!

Let's take a look at what's actually happening in the world of #GayTravel.  Using, we're able to get a s…