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Showing posts from 2016

LGBT Tourism Influencer Presentations coming to Las Vegas in December

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Coming to Las Vegas December 11-13, 2016 is the 17th Annual Community Marketing LGBT Tourism & Hospitality Conference.  This year there will be a variety of presentations and panels touching on LGBT New Media, including:




Promoting LGBT Travel with Creative Online Campaigns & Influencers
by Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.



Reaching the LGBT market through YouTube in 2017
by Josh Rimer
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up t…

Announcing the LGBT New Media Expo in Las Vegas December 13, 2016

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Immediately following the Community Marketing LGBT Tourism & Hospitality Conference, there will be a 4-hour LGBT New Media Trade Show & Expo held at The Vdara Hotel on December 13, 2016, from 2 – 6 pm. Here you'll be able to meet, greet and interact with some of the most cutting-edge LGBT New Media companies today.  The goal of the LGBT New Media Trade Show & Expo is to allow CMI conference attendees to meet, interact with and learn more about how these LGBT New Media folks can help their destinations and/or tourism-related organizations get the word out to the LGBT traveler online.

Reach 2 Markets in 1 Trade Show - LGBT Tourism & Las Vegas
In addition, the LGBT New Media Trade Show & Expo is open to everyone in Las Vegas, from small businesses to ad agencies and corporate representatives wishing to meet some of the top LGBT New Media in person. Attendees will be able to talk shop and and get LGBT marketing advice from some of the best in LGBT New Media today. …

Introducing LGBT Brand Voice, the Magazine

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Last week, at the NGLCC Conference in Palm Springs, we proudly introduced the new LGBT Brand Voice, The Magazine.  Our current, inaugural issue features:
LGBT Influencers, bloggers, vloggers and YouTube Content Creators LGBT Destination Marketing Case Study, featuring targeted advertising & user-generated content Targeting Tobacco, HIV and STD At-Risk Groups Our print run is 1,500 copies, to be printed and distributed between August and December 2016.  In addition to the NGLCC Conference debut, we will also be distributing it at the LGBT New Media Trade Show & Expo in Las Vegas, Nevada, December 13, 2016, immediately following the CMI LGBT Tourism & Hospitality Conference.


Download PDF
LGBTBrandVoice.com
Join Our Journey With Us!
LGBT Brand Voice, The Magazine is a hybrid 28-page brochure and magazine, publishing some of our latest Pink Banana Media blog posts and articles, LGBT New Media blog posts and articles, as well as LGBT business features from our #LGBTBold campaign.…

LGBT Spending Power for 2015 Estimated at $917 Billion

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The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.

Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”

Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …

Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace

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For the first time, new tools on social media networks allow destination marketers to target the LGBT traveler expressing an interest in THEIR DESTINATION. We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.



Who is this webinar for?  First and foremost would be any tourism or destination marketers, as well as local businesses in the Palm Springs area.  The topics and strategies we will touch on, however, can be more broadly applied to …

Outreach to At-Risk LGBT Groups: HIV and STD Prevention and Anti-Tobacco Campaigns

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You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds.  Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere.

In 2015, Better World Advertising launched the statewide HIV Prevention Just Got Easier campaign with their partners at NYSDOH - New York State Health Department and Harlem United promote the use of PrEP via the website at http://prepforsex.org/. The campaign launched with the mission to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP (Pre-Exposure Prophylaxis) as an HIV prevention option. HIV Prevention Just Got Easier has appeared online and locally on posters, public transportation, and in print publications throughout New York City, Long Island, Westchester and the H…

Outreach to At-Risk LGBT Groups: HIV and STD Prevention and Anti-Tobacco Campaigns

Image
You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds.  Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere.

In 2015, Better World Advertising launched the statewide HIV Prevention Just Got Easier campaign with their partners at NYSDOH - New York State Health Department and Harlem United promote the use of PrEP via the website at http://prepforsex.org/. The campaign launched with the mission to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP (Pre-Exposure Prophylaxis) as an HIV prevention option. HIV Prevention Just Got Easier has appeared online and locally on posters, public transportation, and in print publications throughout New York City, Long Island, Westchester and the H…

Come See Us at Pride Con 2016 in Anaheim

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Meet some of your favorite LGBT YouTube phenomena!
It's official... we're headed to Anaheim, California July 29-30, 2016, where we'll be exhibiting at the new Pride Con 2016 event.  We're looking forward to meeting, schmoozing, hanging out and networking with some incredible LGBT talent and some of the "movers and shakers" in the LGBT Influencer, Blogger, Vlogger and YouTube Content Creator world, including the folks from Outfluential.com and TwoBadTourists.com.


We met Thai and Long, the founders of Pride Con 2016, earlier this year at LGBT Week 2016 and realized straight away that these guys understood this YouTube world!  Just this past weekend, they had a booth at VidCon, the biggest convention bringing YouTube Content Creators from around the world together.  Their booth became a magnet for all things LGBTQ at VidCon... they even held an impromptu LGBT Meet Up, perfectly timed with LGBT Pride being celebrated around the world that day as well.
Pride-Con.co…

LGBT New Media, Influencers and YouTube Content Creators

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“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.”

"In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram."

"Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson.  And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets."

These quotes came from Tomoson.com, as seen here:
http://blog.tomoson.com/influencer-marketing-study/

They point to something that most of us in the marketing & advertising world have known was coming for a long time.  It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the onlin…

LGBT Week NYC 2016 Summary - Influencers, Content Creators and LGBT New Media

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This year's LGBT Week NYC had some incredible presentations based on a wide variety of styles, techniques and disciplines when it comes to marketing to the LGBT community in 2016.


Of note this year was the increase in presentations based on LGBT Influencers, YouTube Content Creators and the world of LGBT New Media in general.  In the audience were several young influencers, regularly posting during the conference and recording some of the presentations using Facebook Live.  There was also more content posted using #LGBTWeekNYC this year than ever before... it seems everyone pretty much gets it.  In some way, large or small, we're all a media entity of one if we're posting on Facebook, Instagram, YouTube, Tumblr, Twitter, Vine, Pinterest and more.  The question is, for a company or brand, how do you decide who to work with amongst the millions of Twitter posts, YouTube videos, Instagram photos, Snapchat posts and Facebook content created and uploaded daily?  And once you d…