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Showing posts from 2009

Oct/Nov 2009 Gay Business Report

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In This Issue

Spotlight on Destination Marketing
Utilizing Facebook, Twitter, Blogs, Photos and Video to Market a Destination to both Gay & Lesbian Travelers and Locals as well
The formula commonly in use today incorporates a Facebook fan page, a blog, a Twitter account, a Flickr account, and occassionally a YouTube channel... all dedicated exclusively to featuring the best of a local destination....Other HighlightsUpdates on our Social Network Marketing Webinars
What Are Other Destinations Doing in Social Media
HOW TO: Use Twitter Hashtags for Business
Proud Out coverboy or dangerous stereotype?: Sacha Baron Cohen’s “BrĂ¼no” gives LGBT media much to report and ponder
“CBS News on Logo” is LGBT media’s latest economic casualty
A Bear’s Life Gold Card Program
Appreciate Marketing: Sendout Cards
Paranormal Activity - A Film & Social Network Marketing
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Social Network Marketing for Hotels, Resorts and Guest Houses

At times, I like writing my replies to clients in this blog as well... it provides me, as well as you, the reader, with a contemporary snapshot of what our company sees as the best overall strategy and formula for social network marketing at this moment in time. In 6 months from now, perhaps this strategy will change a bit, but overall, we believe this strategy does better than the old 80/20 rule of reaching 80% of your audience with a minimum of effort... we believe it's getting closer to 90/10 now!
Hi Marti,I reviewed your website at http://www.xxx.com and I believe that for your cottage, what you would want to do is:Create a Facebook fan pageCreate a Twitter accountLink these two up at www.facebook.com/twitterSet up a blog and link this to the Facebook page using their “Notes” section and to Twitter using either TwitterFeed.com or HootSuite.comNext, come up with unique content for your blog, written in first person, that keeps your content and your property’s “story” alive and …

September 2009 Gay Business Report

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How Do I Get My Web 2.0 and Social Networking World All Working Together in Synchronized Harmony?
Finding the most efficient ways of using photos, blogs and videos to promote your company on the Internet, far and wide!

...from our July 2009 Gay Business Report, we went into great detail as to how and why to use Twitter, and over the past two months, even more has evolved on this topic that provides even greater relevancy to using Twitter in our business lives. But Twitter is still only part of the story, as it is both one of our primary TOOLS?for managing our online content and one of our primary TOUCH POINTS?for communicating our content’s message to a wide and relevant audience worldwide...

Other HighlightsUpdates on our Social Network Marketing Webinars
How To: Manage Social Media Goals and Expections
Interview with Scott Monty, Global Digital
Communications Manager at Ford
13 Steps That Transformed One Company From
Invisible King to Sought Leader
9 Rules of Facebook Promotion Every Sm…

How Do I Get My Web 2.0 and Social Networking World All Working Together in Synchronized Harmony?

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Finding the most efficient ways of using photos, blogs and videos to promote your company on the Internet, far and wide!It’s interesting, but as we enter into the latter half of 2009, we can look back less than a year and see how when it comes to social network marketing, we’re living history as we speak. There was a day when only a small handful of early adopters even knew what Twitter was. Now, it’s become part of our daily dialogue (can you say “Tweet”), the way “Google” has turned into “Googling” and become a verb.From our July 2009 Gay Business Report, we went into great detail as to how and why to use Twitter, and over the past two months, even more has evolved on this topic that provides even greater relevancy to using Twitter in our business lives. But Twitter is still only part of the story, as it is both one of our primary TOOLS for managing our online content and one of our primary TOUCH POINTS for communicating our content’s message to a wide and relevant aud…

How the Social Networks Can All Work Together

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We are working on an article for the September 2009 Gay Business Report that ties in nicely with Part 2 of our upcoming webinarwe are doing on September 2nd, focusing on some of the more advanced trends and techniques in social network marketing as we enter the latter half of 2009.
The focus of this article, and what we touch on in our webinarand offer as a service to our clients, is all about setting a social network marketing strategy that includes and brings together the various social network marketing activities a person or company is doing, into one cohesive marketing plan and execution.
Part 1 of our discussions is always easy... it focuses on Facebook, as Facebook is a great place for most of us to start... to cut our teeth, so to speak, on how social network marketing works. And for many of us, Facebook can be the beginning and the end of our social network marketing strategy, as it provides us a platform from which to speak our mind (status updates), share links of our own bl…

LGBT Marketing Symposia Coming to NYC & Philadelphia

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Philadelphia on 28 SeptemberNew York City on 29 SeptemberCommunity Marketing, Inc. and Pink Banana Media have announced half-day educational and networking symposia for business leaders interested in growing their LGBT market share. The California Gay & Lesbian Market Symposia follow successful programs held in New York City (2007) and Chicago (2008) and Los Angeles and San Francisco in Spring 2009. Participants from across the region, as well as throughout North America are invited to attend the Symposia.Philadelphia, Monday, Sept. 28, 9:00am to 12:30pm at the Hub Meeting & Event CenterNew York City, Tuesday Sept. 29, 9:00am to 12:30pm at the NYC Conference Center
"In a soft economic market, the gay and lesbian segment presents an especially valid and viable opportunity for growth,” said David Paisley, the event organizer. “The Gay & Lesbian Market Symposium offers a comprehensive research, advertising, marketing, and communications forum that will help…

Announcing our new Social Network Marketing and Web 2.0 Tutorials Course

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A Complete Social Network Marketing Plan & Strategy for only $450
Learn to master the world of Social Networking and unlock this marketing potential for your business!

Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 5-part Social Network Marketing Tutorials Course series, walking you through each step in promoting your company using social network marketing in a careful and very detailed format.Level 1: Setting Up Your Accounts (Your Content Tools and First Touch Points)Laying the groundwork: your social network identity
Deciding which path to take and which strategy to follow - should you blog?
Setting up a blog (Google's BlogSpot.com, Wordpress.com and Tumblr.com, just to name a few options)
set up a Flickr or Picasa photo account (multimedia sharing)
set up Twitter account and start by going through the followers list of people you know... you'll find other…

IGLCC Conference and OutGames 2009 in Copenhagen

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I write this as I sit in the airport's SAS lounge, one of the finest lounges I think I've ever seen, on my way home from a whirlwind trip to Copenhagen to attend the IGLCC Conference here, held in conjunction with the Human Right Conference being held by the World OutGames 2009 here in this city.
A word needs to be said about Copenhagen... it's a wonderful city and I wish I could have spent more time here. Staying in a hotel in the old city center area, I felt the entire city was at my fingertips for exploring, with some of the coolest and hippest restaurants spread throughout within small, medieval streets and open, picturesque canals.
Despite some negative press related to the OutGames in terms of two hate-crimes being committed, the overall feeling here is definitely one of acceptance and tolerance, along with a slightly edgy feel when one stays out past midnight meeting some of the locals at the gay bars spread throughout the old part of the city. And can these Danes p…

Social Networking Guru Matt Skallerud on Reaching the LGBT Market on Snowibiz247

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Check out this video interview shot by Nicholas Snow of www.Snowbiz247.com!
Matt Skallerud is an internet entrepreneur creator of web sites and campaigns targeting the gay, lesbian, bisexual and transgendered markets. He founded GayWired.com in 1995 and subsequently created a network of sites including LesbiaNation.com, GaySports.com, GayBusinessWorld.com and GayMonkey.com, to name a few. Also created GLBT B-to-B sites GayLinkContent.com and GayMediaExpress.com. Having sold these sites, he created PinkBananaMedia.com and helps companies, large and small, reach GLBT consumers online. Skallerud has been instrumental in the nurturing and success of the NotesFromTheWorld.com family of web sites. Snowbiz247. Small screen. Big host. Worldwide audience. See most episodes at www.Snowbiz247.com.

Matt explained, "My focus is online marketing, starting with the basics of banner ads and e-mail, but expanding into the more advanced world of blogs, social networking and online video, and how tho…

GNetwork360.com Gay Marketing and Travel Symposium in Buenos Aires

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I returned recently from what was one of my best trips to South America ever! After spending an incredible week with my Brazilian friends in Rio, I changed gears and went into business mode, heading down to Buenos Aires for the GNetwork360.com Gay Marketing and Travel Symposium, held at the Axel Hotel.
I arrived early, which allowed me to spend some quality time with both my local friends and some of the other presenters arriving early as well. Of course, quality time in Buenos Aires almost always includes food and drink, of which there was plenty of both to go around. The city itself has some of the best restaurants, and for travelers coming into Buenos Aires, the price is sinfully inexpensive. I enjoyed several dinners in the Palermo area of Buenos Aires, including a Japanese-Peruvian fusion restaurant called Osaka, as well as several incredible meals in the San Telmo district, an up and coming area reminiscent of old neighborhoods in Madrid.
We started the conference with a pre-…

Gay Business Report - July 2009

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In this issue: Understanding the Business Use of Twitter
It’s all in the tools that lay “on top” of Twitter, illuminating those millions of conversations per hour and allowing the “crowd” to take the lead in journalism.
It’s no secret we’re living history as we speak when it comes to the technological advances in social network marketing we’re seeing today. One often heard quip is “can’t it all just stop for a little while so that the rest of us can catch up!?” Well, as we all know, it’s not going to stop, and ever since the recent Iranian Election coverage on Twitter.com, it’s clear there is definitely SOMETHING going on, but what that “something” is can be a challenge to wrap one’s head around....

Thus, the power of one’s "Tweets" is not in tracking click-throughs of each individual Tweet, but rather posting something worth "ReTweeting" and spreading that information far and wide...

Tips & Tricks:? Shooting Photos at Events
Photos are definitely VIRAL in the social…

Understanding the Business Use of Twitter

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It’s all in the tools that lay “on top” of Twitter, illuminating those millions of conversations per hour and allowing the “crowd” to take the lead in journalism.
It’s no secret we’re living history as we speak when it comes to the technological advances in social network marketing we’re seeing today. One often heard quip is “can’t it all just stop for a little while so that the rest of us can catch up!?” Well, as we all know, it’s not going to stop, and ever since the recent Iranian Election coverage on Twitter.com, it’s clear there is definitely SOMETHING going on, but what that “something” is can be a challenge to wrap one’s head around.Google knows there is something there... over the past few years, Google has become one of the top destinations online users go to when they want multiple sources of up-to-the-minute news, and they want it first! Google’s method, of course, is in their superior algorithms scouring the web for top news content as it happens. But with this…