We are working on an article for the September 2009 Gay Business Report that ties in nicely with Part 2 of our upcoming webinar we are doing on September 2nd, focusing on some of the more advanced trends and techniques in social network marketing as we enter the latter half of 2009.
The focus of this article, and what we touch on in our webinar and offer as a service to our clients, is all about setting a social network marketing strategy that includes and brings together the various social network marketing activities a person or company is doing, into one cohesive marketing plan and execution.
Part 1 of our discussions is always easy... it focuses on Facebook, as Facebook is a great place for most of us to start... to cut our teeth, so to speak, on how social network marketing works. And for many of us, Facebook can be the beginning and the end of our social network marketing strategy, as it provides us a platform from which to speak our mind (status updates), share links of our own blog postings and articles we like, share and tag photos and videos, and most importantly, provides us with a strong and lively audience paying attention to what it is we have to say.
From this Facebook page, all social network marketing techniques and habits can be taught and learned, and it's no secret that the majority of businesses large and small are in the process of figuring this out now.
But what about the world outside of Facebook, starting with Twitter? The #1 thing many of us in social network marketing hear nowadays is "why Twitter?" or "I don't understand Twitter", or better yet "I don't give two hoots about Twitter!" Which is all fine and good. But if you're in business... any business... your competitors probably do understand Twitter and do give two hoots about putting it to work for them.
A lot has been written about Twitter, and we've summarized our thoughts on the subject in the blog posting found here. The real question isn't "why Twitter" anymore, but rather, how do we get our Twitters, our Flickr photos, our YouTube videos, our blog postings, our bookmark sharing, our Google Reader article shares and more all working in sync with each other, and in a more fully automated fashion, broadcasting their message to our various audiences found on Facebook, Plaxo, LinkedIn, FriendFeed and more.
Thus, when you post a new blog entry or upload a new photo onto not just Facebook, but also Flickr, how do you get those blog entries and those photos out there working for you, automatically. When you read an article related to your business, product or service, how do you share this article with your peers and set yourself up as a thought leader on one or more particular subjects. And lastly, why is it wrong if your business simply synchronizes your Twitters to your Facebook status updates, not realizing that the conversations being had on Twitter are becoming completely separate from the status updates you're posting on Facebook.
More importantly, once you've got this system in place and working smoothly, how do you spend the least amount of hours possible in this new marketing initiative and yet get the most marketing output, in the form of web traffic, leads and sales, out of this strategy? That is the key... to first get all of these social network marketing activities working together, ensuring there is an audience out there paying attention, and then automating this in a way that allows you to carry on and conduct business, as well as follow up on all of the new business this marketing strategy has opened up for your company.
So watch for this upcoming article, and if this is of interest to you, please do attend Part 2 of our upcoming webinar and/or request from us a proposal for putting together a unique social network marketing strategy that is right for your business.
Popular posts from this blog
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride . The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online. With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we s
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications. Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.” Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotyp