Automotive Advertising in the Gay Market
Pride and Prejudice - The Automotive Industry and "The Gays" It wasn't that long ago that it was considered heresy to utter the words "gay" or "lesbian" in the halls of the world's automotive headquarters. It is amazing what a difference time and the efforts of a few daring people can make. Not only are automotive manufacturers recognizing the importance of providing safe and equitable work environments for their GLBT employees, a select few are courting them aggressively in print, TV, online and through grassroots efforts. The GLBT Consumer - What the Data Says The country is slowly acknowledging that the "gay movement" is far from detrimental to the fabric of society and in fact, adds color, texture and panache to the weave. This comfort level brings awareness which leads to curiosity and ultimately the desire to know more about the GLBT consumer. There has been anecdotal evidence of the purchasing power of this demographic...