CMI’s 5th Annual LGBT Community Survey™
Over 30,000 respondents from 100 countries.First-ever mobile option yielded 12,000 survey respondents.Key comparisons to ‘General Population’ sample.Provides marketing and communications insights, while tracking motivations and trends. (San Francisco, CA, September 1, 2011)
The Community Marketing, Inc. (CMI) 5th Annual LGBT Community Survey™ report was released today, featuring data from 100+ countries on over 30,000 LGBT consumers (including for the first time, 12,000 respondents to a mobile-optimized survey). Rivendell Media assisted in attracting the participation of over 150 LGBT websites, print publications, organizations and events. The survey was sponsored by Wells Fargo Bank and ABSOLUT® Vodka.
The report includes an appendix comparison to several “General Population” data points, derived from a pa…