Gay & Lesbian Marketing Conference, New York (NYC) Just One Week Away

Are you registered yet?  Community Marketing and Pink Banana Media’s 4th Annual Gay & Lesbian Marketing Conference will be held on April 29, 2011 at the Kimpton Eventi Hotel, New York City.  Offering a "Productive Day of Education and Networking", topics covered will include Research, Insights, Strategies & Case Studies.

The agenda for the day includes:
John Lake, Director of Corporate Development, Human Rights Campaign

  • The special significance of business/community relationships in LGBT connections and communications.
  • Leveraging your HRC Corporate Equality Index ranking

David Paisley, Senior Research Director, Community Marketing, Inc.
Thomas Roth, President, Community Marketing, Inc.

  • There is no “LGBT Market:” Segmentation findings and interpretations from the latest research can lead your company to diverse new business opportunities

The Business of LGBT Business
Darren Spedale, Founder, StartOut and Richard Oceguera, President, NGLCC-NY
Thomas Roth, President, Community Marketing, Inc.

  • Leveraging Diversity to Your Advantage
  • NGLCC Certification and Supplier Diversity
  • The Newest Niche: Breakthrough research is uncovering a significant new LGBT B2B market segment. We call it the “Multiplier Marketing” effect, and corporations can leverage it to maximize LGBT ROI

Matt Skallerud, President, Pink Banana Media

  • Case Studies and Best Practices: How small and large businesses alike are leveraging social media to earn LGBT brand loyalty and market share

Keynote Luncheon, Sponsored by
Thomas Mathes, General Manager, Eventi, A Kimpton Hotel

  • The Kimpton Case Study: How Kimpton incorporated LGBT into a culture of Diversity, Fun and Care to create a brand that goes well beyond just “gay-friendly.

Leveraging Pride, Community Events and Promotions
Jerime Black, LGBTQ Sales & Marketing Manager, Barefoot Wine

  • The Lovemarks of this century will be the brands and businesses that create genuine emotional connections with the communities and networks they live in.

Tom Legan, President, Legan Promotions, Inc.

  • How to Promote Your Business to the LGBT Community Through Consumer Event Marketing

Lesbian Marketing Panel
Merryn Johns, Editor in Chief, Curve Magazine
Jessica Rothschild, Senior Entertainment Editor, Autostraddle

  • Lesbian consumers are often depicted as marginal, reluctant or elusive, when in fact the opposite is true. You just need to know how to find them. How to effectively reach the lesbian community via print media, the Internet, events and sponsorships

Mobile Communications
Scott Gatz, Founder and CEO, GayCities

  • Getting found & standing out: Mobile Phones, Location Based Services, where do you fit in? This session will get you up to speed on the trends in Mobile and Location Based Services and what all this means for your planning process.
  • LGBT Search Engine Optimization

Public Relations and Media
Stephen Lucin, Intercontinental Style
Cathy Renna, Renna Communications

  • This presentation will explore creative approaches to reach LGBT consumers, by earning media attention.

Making the Most of your Budget, Large or Small, and Tracking Results
Serge Gojkovich, President, Gay Consultants, Inc.
David Paisley, Community Marketing, Inc.

  • Synthesizing the Day’s Information Overload: Strategies to get the most out of a media or sponsorship purchase, no matter what the budget. Plus: How to measure that elusive Return on Investment.

Capping off this full day will be a Networking Reception with Out Professionals, held at the Bar Basque, Hotel Eventi



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