Spain Tourism 2016 LGBT Marketing Campaign - Case Study
We've been fortunate this year to renew our client, Spain Tourism, for their LGBT marketing outreach in 2016. As the LGBT destination marketing environment is a busy one in today's world, it's important to stand out and be noticed, and Spain Tourism is one of those few destinations able and willing to push the boundaries in terms of their online marketing strategy and technique. Their strategy consists of: Facebook Newsfeed & Website Banner Advertising using Programmatic Technology Social Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & Influencers User-Generated and Curated Content related to LGBT Travel to Spain When it comes to banner advertising, we now have the ability to both target LGBT travelers across a variety of websites and mobile apps online, as well as target specific sub-groups of LGBT travelers, including as those interested in taking a cruise, or those focused more on luxury travel. We currently have a varie...