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Spain Tourism 2016 LGBT Marketing Campaign - Case Study

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We've been fortunate this year to renew our client, Spain Tourism, for their LGBT marketing outreach in 2016.  As the LGBT destination marketing environment is a busy one in today's world, it's important to stand out and be noticed, and Spain Tourism is one of those few destinations able and willing to push the boundaries in terms of their online marketing strategy and technique.  Their strategy consists of: Facebook Newsfeed & Website Banner Advertising using Programmatic Technology Social Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & Influencers User-Generated and Curated Content related to LGBT Travel to Spain When it comes to banner advertising, we now have the ability to both target LGBT travelers across a variety of websites and mobile apps online, as well as target specific sub-groups of LGBT travelers, including as those interested in taking a cruise, or those focused more on luxury travel.  We currently have a varie...

IGLTA Convention in Toronto - May 2009 - Take 1

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What an incredible whirlwind of a week!  For me, it all started a bit early as I flew into Philadelphia on Saturday, May 2nd to attend the Equality Forum Dinner that Saturday night.  As Malcolm Lazin of Equality Forum has always been such a great friend personally and such a great supporter of IGLTA over the years, I really wanted to attend this event prior to arriving in Toronto for the IGLTA Convention, and I'm so glad I did.  The evening's reception was such a pleasure and I had the opportunity to hang out with Bruce Yelk and Jeff Guaracino of the GPTMC, as well as run into old friends also flying in for this event such as Janice Mahlmann of the NGLCC-NY, John Kenyon of Proud FM in Toronto, and Rodney Hameroff of Columbia Fun Maps. That evening, Gavin Newsom, our potential future governor of California, got up and gave an eloquent speech to cap off a truly remarkable evening. The next day, after waking up with a Philly cheesesteak sandwich still in my stomach (I ordered a ...

My Week in Dallas

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I had an incredible work week in Dallas this past week, staying at the Kimpton Hotel Palomar and spoiled by the staff and Group Sales Manager, Sam Tucker. As I arrived Sunday night, on the MLK Weekend holiday, the Oak Lawn and Cedar Springs area was crazy with hot guys everywhere.  TMC was packed, as was S4 with a line wrapped around the corner.  I had no idea the boys in Dallas could party so hard!!!! As the work week began, at the Palomar it was very easy to meet with my friends and clients, and on top of all that, there was an incredible gym just 3 blocks away (and a Taco Bell on the way back!) We had our IGLTA board meeting later on that week, where we were wined and dined by both the Philadelphia folks and the Ft. Lauderdale team out here meeting with us for our future convention locations.  Jeff Guaracino, Josh Neal, Niki Grossman and Joshua Winston spoiled us rotten. We then wrapped up the weekend with an IGLTA reception at the Lumen Hotel, another Kimpton property, along with a...