Posts

Showing posts from August, 2014

Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads

Image
Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai. You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. To put things in perspective, BlueKai has over 25,000 data segments! To keep things manageable though, our provider has decided to hand pick some initial data providers from BlueKai before opening up more. The first two data providers are Bizo, the leader in B2B audience data, and Polk, the leader in automotive data.


We can also target based on HHI (household income levels) as well.


Layering our 1st party LGBT data provided by Instinct and Curve Magazines, as well as targeting selected LGBT sites in the programmatic ad exchange network, allows us access to those highly focused and specific ta…

4 Advanced Marketing Opportunities for Gay Resorts

Image
Target Gay Men Specifically Interested in the world of Gay ResortsMobile Advertising: Target Gay Men on Smartphones and Tablets - Grindr, Scruff and moreRetarget YOUR Website's VisitorsSocial Media Boost and Amplification of your Message
To learn more about these 4 Advanced Marketing Opportunities, click here:
https://dl.dropboxusercontent.com/u/2329765/PBM_Advertising_GayResorts.pdf



1st Party LGBT Data with Rivendell Online Partnership - Instinct and Curve Magazines

Image
Utilizing programmatic ad buying, in partnership with Rivendell Online, we are now able to offer access to two of the largest LGBT audiences available online, InstinctMagazine.com and CurveMag.com.

What is unique in this offering is its utilization of programmatic ad buying and real-time ad bidding. With a combined net reach of several million LGBT visitors per month, we are able to target this large LGBT audience on thousands of other websites these visitors are viewing at any given moment in time. Thus, an InstinctMagazine.com or CurveMag.com website visitor reading an article on HuffingtonPost.com can be uniquely identified and served an ad that is specific to that Instinct or Curve Magazine audience.

Using the latest in 1st party data and ad serving technology available to us in 2014, this offering marks a new level of advertising opportunities available to companies seeking to reach their own unique and specific demographics within the LGBT online community.

For more information,…