Pink Banana Media & LGBTBrandVoice.com

We've been fortunate this year to renew our client, Spain Tourism, for their LGBT marketing outreach in 2016.  As the LGBT destination marketing environment is a busy one in today's world, it's important to stand out and be noticed, and Spain Tourism is one of those few destinations able and willing to push the boundaries in terms of their online marketing strategy and technique.  Their strategy consists of: Facebook Newsfeed & Website Banner Advertising using Programmatic Technology Social Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & Influencers User-Generated and Curated Content related to LGBT Travel to Spain When it comes to banner advertising, we now have the ability to both target LGBT travelers across a variety of websites and mobile apps online, as well as target specific sub-groups of LGBT travelers, including as those interested in taking a cruise, or those focused more on luxury travel.  We currently have a varie...

The first step in the social network marketing process is to develop your primary “Touch Points” , including a Facebook Business/Fan page and Twitter account (see this link for more information:  http://gaybizreport.blogspot.com/2009/04/social-network-marketing-updates-for.html ) . Touch Points need Connections/Friends in order to make them work for your business.  To get started, follow GLTBT travel individuals and businesses on Twitter (use the SEARCH function on Twitter to identify new connections to follow).  Also, invite GLBT travel contacts in Facebook to join your Facebook Business/Fan page.  You may also want to consider advertising with Facebook on a CPC basis (cost per click) in order to drive more traffic and get more people to connect with you on your Facebook page.  Your ad can target "gay" and then keywords such as "travel" and "vacation".  This ad can be set to target travelers in specific regions (thus focusing on your destination’s “fee...

Community Marketing and their team ( Tom Roth and David Paisley ) held yet another successful all-day series of workshops, panels and seminars, helping to educate companies as to the "how's and why's" of marketing to the GLBT community, in this case specifically for the travel market. The turnout, despite the recession, was very good and incredibly, almost everyone stayed until the very end where myself, Thomas Boemke s and Serge Gojkovich spoke on GLBT online marketing in terms of more advanced social network marketing. The presentations during the day came from an incredible roster of speakers, including Martine Ainsworth Wells of Visit London , and Andrew Stokes of Marketing Manchester .  In addition, we got to hear from Andrew Roberts of Amro Worldwide Travel on the success and increased PR achieved through the "So Gay" campaign they did in 2008, together with Ian Johnson of Out Now Consultin g. Attendees included tourism folks from Sweden, Londo...

There are several marketing campaigns in the GLBT community that most everyone is familiar with - the Absolut campaign with their back cover ads on various GLBT print publications, the American Airlines campaigns ranging from event sponsorship to print and online advertising to extensive in-person networking with the infamous Rainbow Team, and the then there is the VisitBritain and Visit London advertising campaigns, consistently running for the past several years in a way that continually reminds us of the UK as a top GLBT travel destination. It seems that everywhere we would turn we would run into some marketing effort of this campaign, ranging from a billboard on Santa Monica Boulevard to a large booth at Chicago’s North Halstead Market Days (with hot, kilt-wearing men recruiting passers-by to come on over), with all points online and in print covered in between. So how did they do it? As a destination ahead of the curve and setting the path for other destinations to follow, what...