LGBT New Media, Influencers and YouTube Content Creators
“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.” "In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram." "Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson. And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets." These quotes came from Tomoson.com, as seen here: http://blog.tomoson.com/influencer-marketing-study/ They point to something that most of us in the marketing & advertising world have known was coming for a long time. It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new fo...