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Showing posts from 2015

Introducing LGBT Brand Voice - One Unified Strategy | One Cohesive Campaign

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Our team here at Pink Banana Media is excited and proud to introduce LGBT Brand Voice (www.LGBTBrandVoice.com), bringing the various components of a cutting-edge LGBT marketing campaign together into one comprehensive package.

Bringing the disciplines of Social Media, Content Marketing, Online Video, Targeted Programmatic Advertising, E-Mail Campaigns, Mobile Optimization, Market Research and LGBT Influencers together, the strategies and final marketing product we create for clients allow for One Unified Strategy and One Cohesive Campaign.

Our company's experience over the past 20 years has brought us to where we're at today, integrating the power of content marketing and PR with the reach of social media... merging that with traditional online strategies, including hyper-targeted banner ads, optimized for desktop, mobile and tablet viewing...  all the while monitoring and measuring for success!

Our marketing opportunities in the online LGBT community reach across virtually A…

LGBT Programmatic Advertising - Website Revenue and Yield Analysis

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From an LGBT online media publisher perspective, this is probably the most important overall concept in terms of maximizing online revenue from banner ad placements.  In this instance, it’s all about banner ad impressions.

Let’s use some typical website performance statistics and ad rates here.  If your site receives 1,000 visitors per day, that’s 30,000 visitors in one month.  If one visitor typically views 10 pages on your website, that’s 300,000 page views per month.  If each page typically has 5 ad units on it, including one at the top and bottom of your site and 3 in the content or on the side, that’s 1,500,000 ad impressions your site can deliver in one month.  If you were able to sell 100% of your banner ad inventory at $5 CPM, that would be $5 for every thousand banner ads served - $5 x 1,500,000/1000 = $7,500.  That’s the reason you want to earn revenue for every banner ad you deliver… you may sell some premium, top placement ads in-house for $10-15 CPM or more, but that wou…

LGBT Programmatic Advertising and the Concept of the Ad Network "Waterfall"

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We've discussed in previous blog posts about the advent of programmatic ad buying in the LGBT online media world, which allows us to better appreciate how the online advertising market has evolved over the last few years.  Due primarily to the technology of programmatic ad buying and real-time ad bidding, websites large and medium-sized (not small just yet) are able to place their banner ad inventory on the programmatic ad exchange and make real revenues on the banner ads placed on their sites.  They are also better able to compete with the larger media companies and the larger website networks that caught the attention of ad agencies in years past.

Ad agencies LOVE, LOVE, LOVE programmatic.  It provides them full control over every aspect of their ad placement.  They no longer need to negotiate with the media companies over price, and they can analyze and monitor every aspect of their banner ad buy in real time, testing out creative, landing pages and more.  The media companies …

LGBT Programmatic Ad Buying Updates - GayStarNews.com, PinkNews.co.uk and Gaytimes.co.uk

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We're pleased to announce several key LGBT media websites have placed some of their premium ad banner inventory on the programmatic ad exchange.  These include GayStarNews.com, PinkNews.co.uk and GayTimes.co.uk, reaching several hundred thousand LGBT viewers online.  All three of these sites are UK-based, but since we can layer geo-targeting on top of these sites in our ad placements, you can reach just the regional demographic that's right for you.  If you're looking to target an LGBT audience on these sites and other leading LGBT websites online, let us know... shoot us an e-mail to matt@pinkbanana.media and tell us more about the specific LGBT demographic you're looking to reach.



To learn more about how programmatic ad buying works, check out our recent blog posts "Look Who's Making A Comeback - LGBT Banner Ads" and "Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms".  To learn more about how to reach an LGBT audience …

Target LGBT Audience on Huffington Post, DailyBeast.com, Jezebel and more

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We've been having some very successful online advertising campaigns recently that have targeted an LGBT audience on websites that are not specifically LGBT, but have some strong LGBT-focused articles... especially now that the SCOTUS decision on same-sex marriage is in.  If you're looking to target an LGBT audience on sites including Huffington Post Gay Voices, Jezebel.com, Gawker.com, DailyBeast.com and more, let us know... shoot us an e-mail to matt@pinkbananamedia.com and tell us more about the specific LGBT demographic you're looking to reach.


To learn more about how programmatic ad buying works, check out our recent blog posts "Look Who's Making A Comeback - LGBT Banner Ads" and "Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms".

For more information, check out:
http://www.pinkbananamedia.com/ads.cfm

LGBT Week NYC 2015 - Recap

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Our inaugural LGBT Week NYC was held this last week, April 20-24, 2015, at venues throughout New York City.

Building off of the success of our LGBT Marketing Conference held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media created an expanded LGBT conference schedule for 2015, bringing the broader scope of Marketing, Advertising & Technology to the mix, with the theme "Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace."  We had an incredible array of attendees, both for the entire week and for select, individual conferences.  We also had a superb group of partners putting together events with us during LGBT Week NYC, including StartOut, NGLCC-NY and more.  Our presenting sponsor for the entire week was Rivendell Media.  Additional sponsors included PowerVJ and Focus Group Radio.

Our promotional copy read as follows:  "Held in New York City, th…

LGBT Week NYC Rings The Nasdaq Stock Market Closing Bell

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History was made yesterday when the NASDAQ had Matt Skallerud of Pink Banana Media and Tom Roth of Community Marketing & Insights, co-producers of LGBT Week NYC, rang the closing bell on April 22nd in Times Square in New York City.


In the NASDAQ closing ceremony, it was announced "LGBT Week NYC, a natural evolution from what was formerly the 1-day LGBT Marketing, Advertising & Technology conference held in New York for the last 8 years, is now expanded into a full week of programming, including partner events from StartOut, LesbiansWhoTech.org and the NGLCC-NY. LGBT Week NYC offers a series of conferences, symposia, workshops and events that aim to educate as well as provide opportunities for networking. Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace, this week long series of events is a can’t-miss comprehensive educational and networking program."

LGBT Week NYC has been unique in that it's brought togethe…

LGBT Week NYC Updates for January 2015

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Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, LGBT Week NYC, bringing the broader scope of Business, Marketing & Technology to the mix, with the theme "Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace." 



For the latest updated information on this conference series, visit www.LGBTWeek.NYC... we'll be keeping the latest speaker and presentation topic information up-to-date here.

LGBT Week NYC will be held the week of April 20-24, 2015.  Partners include Rivendell Media, NYC & Co., LesbiansWhoTech.org, StartOut and the NGLCC-NY.  Events scheduled include our LGBT Marketing & Advertising Conference (now in it's 8th year - click here for last year's itinerary and schedule an…