Posts

Showing posts from 2012

Pink Banana Media Updates - December 2012

Image
:: Case Study Example ::
A Pink Banana Media Online Promotion

The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs. The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same. As we enter 2013, a marketing program must include a mix of:
Online Promotions E-mail Outreach Editorial Coverage Social Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs.

http://gaybizreport.blogspot.com/2012/09/case-study-pink-banana-media-online.html
http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=264



Pink Banana Media Company Spotlight: a marketing program designed to both highlight those companies that are the Most Supportive for LGBT Equality & Diversity, as well a…

Case Study: A Pink Banana Media Online Promotion

Image
The following is a step-by-step breakdown, going into greater detail within our various online LGBT marketing programs.  The themes may be different (i.e., promoting a destination, an individual company, etc.), but the methods remain the same.  As we enter 2013, a marketing program must include a mix of:
Online PromotionsE-mail OutreachEditorial CoverageSocial Media Outreach Our marketing programs begin in the form of a marketing piece very similar to an e-mail campaign, but designed to be both optimized for social media, as well as for editorial coverage from other LGBT publications, websites and blogs.





Links to the full marketing program pieces can be found here:
http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=252http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=242http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=241http://www.pinkbananaworld.com/common/viewemailHTML.cfm?newsletterid=253http://www.pinkbananaworld.com/common/…

National LGBT Newspaper Alliance Forms

Image
A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets.

“The regional LGBT media continue to serve their communities with strong newspapers and online content,” said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. “The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities.”

The more than 150 regional LGBT media reach more than 3 million readers combined through weekly, biweekly and monthly newspapers and magazines. The annual Gay Press Report notes that the combined advertising spending in LGBT media was $307 million in 2011, with 95% of that spent …

2013 Gay Market Report - Regions: Las Vegas

Image
Las Vegas has long been known as "The Entertainment Capital of the World," but these days this desert destination boasts much more than strippers and Cher concerts - especially for both its growing LGBT community, as well as for those traveling to Las Vegas for pleasure, for business… or both.

Driving Las Vegas' steady economy is the confluence of tourism, gaming and conventions, which in turn feed the retail and dining industries - industries that employ much of the city's residents and keep tourists busy. Among LGBT travelers, Las Vegas is consistently the second most visited U.S. destination for gay and lesbians after New York City, according to the 16th Annual Gay and Lesbian Tourism Study conducted by San Francisco-based Community Marketing Inc., a gay market research and development lab.

While gay life in Las Vegas has not developed into a single geographical community in this city, its unofficial gay district near Tropicana Blvd. and UNLV serves as one strong…

2013 Gay Market Report - Themes: Marriage & Weddings

Image
Making news around the globe, the legal rights and recognition of gays & lesbians is becoming manifested in the definition of marriage.  More and more companies and communities across the US are recognizing the union of two gay men or women in terms of civil unions or domestic partnerships, granting them the same basic rights as heterosexual married couples. Health insurance benefits, estate planning and more are becoming commonplace in many gay & lesbian lives, but not all. The right of marriage, however, along with all of its legal and tax implications, is the final goal for many gays & lesbians.  It would be society's way of showing that once and for all gays & lesbians are now deemed equal in the eyes of the law, and with President Obama’s formal support, gay marriage is now front and center in American politics this year.

Several countries around the world have already legalized gay marriage for their residents including Belgium, Denmark, The Netherlands, Swe…

2012 LGBT Marketing Conference in New York The Best Yet

Image
Our recent 2012 LGBT Marketing Conference, in partnership with Community Marketing and held on May 18, 2012 at the Eventi Hotel in New York City was the best yet... going into its 6th year for 2013, it can only continue to expand and grow from there.

The topics, as well as both the style and the quality of presentations, was exceptional.  Tom Roth and David Paisley of Community Marketing led the introduction and presentation, focusing on LGBT marketing trends and observations based up analysis of their most recent LGBT survey.  With the discussion also highlighting the importance of social media in how gays & lesbians discover news, travel destinations and more online, it was a perfect segue to our presentation on Social Media Marketing.  We debuted a fully updated presentation (see blog report here - http://gaybizreport.blogspot.com/2012/05/pink-banana-media-updated-lgbt-social.html)  with a number of key new points made in terms of both mobile marketing and the role of influenc…

Pink Banana Media Updated LGBT Social Media Presentation for 2012

Image
Our Social Media and Web 2.0 presentation, showing companies how to best reach the LGBT community online using blogs, photos and videos and then distributing that content far and wide through Facebook, Twitter and more, has now been overhauled for 2012.

Some of the major updates include a stronger focus on smartphone and mobile technologies, as our latest analysis of client websites shows that over 1/3 of their website traffic now comes from smartphones including iPhones, iPads, Android-based phones, Blackberries and the new Windows 7 phones. For those of you that saw our previous 2.0 presentation, hopefully you recall when we suggested you focus your energy on getting mobile optimized? In addition, more companies are uploading content, including photos and videos, as a daily part of their social media outreach. In one click, content can be added to Facebook, Twitter, Flickr, YouTube, Tumblr, and Instagram, creating a more timely set of updates in today's world that has become us…

The Flamingo & Planet Hollywood Host Inaugural Dinah Shore Weekend in Las Vegas

Image
LAS VEGAS (April 27, 2012) – As a long-time advocate of the lesbian, gay, bisexual and transgendered (LGBT) community, Caesars Entertainment is proud to host the inaugural Girl Bar Dinah Shore Weekend in Las Vegas at Planet Hollywood Resort & Casino and Flamingo Las Vegas.


“Girl Bar Dinah Shore Weekend has become a ‘must attend’ event for the lesbian community and has a committed group of followers,” said Richard Brower, director of LGBT marketing for Caesars Entertainment. “As the only casino company with a 100% on the 2012 Human Rights Campaign Corporate Equality Index, our commitment to the LGBT community is strong. We are delighted to serve as hosts for the event’s Las Vegas debut and look forward to a long-lasting relationship with the Girl Bar and the TruckStopGirlzDinahShore event founders.”
In addition to presenting Girl Bar Dinah Shore Weekend 2012, Total Vegas recently served as a sponsor of White Party Palms Springs April 6-9, 2012, with a lavish Total Reward…

Pink Banana Media Updates - April 2012

Image
:: LGBT Marketing, Advertising & Social Media PR ::
Integrating blogs, photos and videos with social media distribution via LGBT websites,
link postings and status updates on Facebook, Twitter and more…
In today's world, we reach our customers by creating innovative, engaging content that makes people take notice. Long gone are the days when it only took press releases, print ads and email campaigns to reach people. Now it takes much more as our customers cannot escape media, it is literally everywhere and the choices people have to consume advertising are seemingly endless. At Pink Banana Media, we see that more of your customers are choosing to consume media online via social networks more than any other type of website. Searching is now even more social as Google, Bing and Yahoo incorporate Twitter trends and place blogs and Facebook pages very highly within their results. So how does your company get to the top of that list? The key is content and with Pink Banana Me…