2012 LGBT Marketing Conference in New York The Best Yet
The topics, as well as both the style and the quality of presentations, was exceptional. Tom Roth and David Paisley of Community Marketing led the introduction and presentation, focusing on LGBT marketing trends and observations based up analysis of their most recent LGBT survey. With the discussion also highlighting the importance of social media in how gays & lesbians discover news, travel destinations and more online, it was a perfect segue to our presentation on Social Media Marketing. We debuted a fully updated presentation (see blog report here - http://gaybizreport.blogspot.com/2012/05/pink-banana-media-updated-lgbt-social.html) with a number of key new points made in terms of both mobile marketing and the role of influencers in today's social media marketing world.
New to our conference roster was the presentation entitled "Beyond Demographics: LGBT Identity Insights and Implications", done by Danielle Cherry of SMG Multicultural and Michael Desmarais of Logo. Joe Keenan (New Avenue Marketing) and Harold Levine then did an incredible job talking about "the original social network" of real world event marketing, with case studies offered and tie-ins to current event marketing using online social media as well.
Case studies were then presented by Mark Ng of Wells Fargo, highlighting their 25 year history in the LGBT market, as well as Merryn Johns of Curve Magazine (lesbian market) and Matt Tumminello of Target 10, offering a case study of a K-Y marketing program targeting the lesbian community.
Both the NGLCC-NY with Richard Oceguera and Out Professionals with Charlie Conard offered brief presentations about their respective organizations, with the Out Professionals networking reception being held immediately after the conference in the conference area lobby, allowing everyone a very welcome opportunity to mix and mingle.
Attendees were of a high-caliber as well, including Estee Lauder, Hilton, Diageo, American Airlines, Carat, Pernod Ricard and Coca Cola.
Stay tuned in the coming months for information on next year's 6th Annual LGBT Marketing Conference.
Additional photos found here:
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