2012 LGBT Marketing Conference in New York The Best Yet

By -
Our recent 2012 LGBT Marketing Conference, in partnership with Community Marketing and held on May 18, 2012 at the Eventi Hotel in New York City was the best yet... going into its 6th year for 2013, it can only continue to expand and grow from there.

The topics, as well as both the style and the quality of presentations, was exceptional.  Tom Roth and David Paisley of Community Marketing led the introduction and presentation, focusing on LGBT marketing trends and observations based up analysis of their most recent LGBT survey.  With the discussion also highlighting the importance of social media in how gays & lesbians discover news, travel destinations and more online, it was a perfect segue to our presentation on Social Media Marketing.  We debuted a fully updated presentation (see blog report here - http://gaybizreport.blogspot.com/2012/05/pink-banana-media-updated-lgbt-social.html)  with a number of key new points made in terms of both mobile marketing and the role of influencers in today's social media marketing world.

New to our conference roster was the presentation entitled "Beyond Demographics:  LGBT Identity Insights and Implications", done by Danielle Cherry of SMG Multicultural and Michael Desmarais of Logo.  Joe Keenan (New Avenue Marketing) and Harold Levine then did an incredible job talking about "the original social network" of real world event marketing, with case studies offered and tie-ins to current event marketing using online social media as well.

Case studies were then presented by Mark Ng of Wells Fargo, highlighting their 25 year history in the LGBT market, as well as Merryn Johns of Curve Magazine (lesbian market) and Matt Tumminello of Target 10, offering a case study of a K-Y marketing program targeting the lesbian community.

The lunch keynote speaker was Herndon Graddick, the incoming new president of GLAAD, offering the attendees a greater understanding of both the history of GLAAD and their importance in the ever-evolving LGBT world today.  Afternoon presentations then migrated more to the world of mobile marketing and search engine optimization, offered by Serge Gojkovich of Grindr and Scott Gatz of GayCities.com and Queerty.com.

Both the NGLCC-NY with Richard Oceguera and Out Professionals with Charlie Conard offered brief presentations about their respective organizations, with the Out Professionals networking reception being held immediately after the conference in the conference area lobby, allowing everyone a very welcome opportunity to mix and mingle.

Attendees were of a high-caliber as well, including Estee Lauder, Hilton, Diageo, American Airlines, Carat, Pernod Ricard and Coca Cola.

Stay tuned in the coming months for information on next year's 6th Annual LGBT Marketing Conference.

Additional photos found here:
https://plus.google.com/photos/108854640126285564968/albums/5744333853276369809

Conference Facebook page:
http://www.facebook.com/LGBTMarketingConf

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more