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Showing posts from July, 2016

LGBT Spending Power for 2015 Estimated at $917 Billion

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The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.

Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”

Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …

Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace

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For the first time, new tools on social media networks allow destination marketers to target the LGBT traveler expressing an interest in THEIR DESTINATION. We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.



Who is this webinar for?  First and foremost would be any tourism or destination marketers, as well as local businesses in the Palm Springs area.  The topics and strategies we will touch on, however, can be more broadly applied to …

Outreach to At-Risk LGBT Groups: HIV and STD Prevention and Anti-Tobacco Campaigns

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You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds.  Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere.

In 2015, Better World Advertising launched the statewide HIV Prevention Just Got Easier campaign with their partners at NYSDOH - New York State Health Department and Harlem United promote the use of PrEP via the website at http://prepforsex.org/. The campaign launched with the mission to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP (Pre-Exposure Prophylaxis) as an HIV prevention option. HIV Prevention Just Got Easier has appeared online and locally on posters, public transportation, and in print publications throughout New York City, Long Island, Westchester and the H…

Outreach to At-Risk LGBT Groups: HIV and STD Prevention and Anti-Tobacco Campaigns

Image
You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds.  Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere.

In 2015, Better World Advertising launched the statewide HIV Prevention Just Got Easier campaign with their partners at NYSDOH - New York State Health Department and Harlem United promote the use of PrEP via the website at http://prepforsex.org/. The campaign launched with the mission to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP (Pre-Exposure Prophylaxis) as an HIV prevention option. HIV Prevention Just Got Easier has appeared online and locally on posters, public transportation, and in print publications throughout New York City, Long Island, Westchester and the H…