Webinar: Cutting-Edge Social Network Marketing for Destinations in the LGBT Marketplace

For the first time, new tools on social media networks allow destination marketers to target the LGBT traveler expressing an interest in THEIR DESTINATION. We’ll show you how you are able to micro-target your specific traveler demographic using programmatic advertising technology, and we’ll touch on the integration of this ad campaign with social media and how it can incorporate blogs, photos and videos about LGBT travel to your destination, utilizing the same micro-targeting power as well. We’ll also discuss the role of LGBT influencers, and how all of this social media activity can be brought together with the power of the #hashtag, and how we are currently adapting it to the Palm Springs local market with the newly launched campaign #ILoveGayPalmSprings.

Who is this webinar for?  First and foremost would be any tourism or destination marketers, as well as local businesses in the Palm Springs area.  The topics and strategies we will touch on, however, can be more broadly applied to many industries, including event marketing and more.

When:  Thursday, July 21, 2016 - 6 to 6:45 pm EST / 3 to 3:45 PST

To Register Click Here

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