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Showing posts from May, 2010

Gay Market Conference - New York - 2010

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Together with David Paisley and Tom Roth of Community Marketing, we put together our first full-day conference on marketing to the gay & lesbian community in 2010.  With over 100 attendees, this first event appears to have been a success (we'll know more once we get those feedback surveys in!)... the tone was set from the very beginning with Jarrett Barrios, President of GLAAD (www.glaad.org), delivering the opening remarks, speaking passionately on LGBT representation in media and advertising today.  One can get a sense of the passion from his now-famous quote "I'm not yelling... I'm Cuban!"

From that point forward, the conference moved into high gear, with presentations on the latest research findings done by Community Marketing and a case study presentation by Scott Seitz of SPI Marketing about Ru Paul's Drag Race.  After also hearing presentations by Richard Oceguera of NGLCC-NY (www.NGLCC.org) and other local representatives from OutProfessionals, NY…