Showing posts from May, 2010

Gay Market Conference - New York - 2010

Together with David Paisley and Tom Roth of Community Marketing, we put together our first full-day conference on marketing to the gay & lesbian community in 2010.  With over 100 attendees, this first event appears to have been a success (we'll know more once we get those feedback surveys in!)... the tone was set from the very beginning with Jarrett Barrios, President of GLAAD ( ), delivering the opening remarks, speaking passionately on LGBT representation in media and advertising today.  One can get a sense of the passion from his now-famous quote "I'm not yelling... I'm Cuban!" From that point forward, the conference moved into high gear, with presentations on the latest research findings done by Community Marketing and a case study presentation by Scott Seitz of SPI Marketing about Ru Paul's Drag Race.  After also hearing presentations by Richard Oceguera of NGLCC-NY ( ) and other local representatives from OutProfessional