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Showing posts from 2013

5 Content Marketing Strategy Tips for 2014

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Almost everyone knows how to post on Facebook in today's world.  But what about life outside of Facebook?  Is it important?  Worth the extra marketing time spent?  Also, are you maximizing your company's presence on Facebook?  As we enter 2014, these are some of the top questions we are answering as more and more clients and advertisers begin to not only understand but embrace the concepts found in Interpersonal Marketing.

Always remember, Facebook is great, but it's incredibly easy for both you and your competitors to post, and your competitors are!  It's a busy world in the Facebook social media news feed, so to stand out, it's important to first maximize your Facebook presence while ensuring the work you're doing here is helping to further enhance and maximize your reach OUTSIDE of Facebook.  Following these tips and strategy pointers will help you maximize your social media outreach and enhance your search engine optimization for your business.  In many ca…

New York City Hundreds of Small Business Owners for the 'Many Faces, One Dream' LGBT Economic Empowerment Conference during National Entrepreneurship Month

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The November 6, 2013 Harlem Pride Monthly Mixer at Aloft Harlem Hotel was the 3rd event celebrating the Many Faces, One Dream New York City 2-day conference. Co hosted by Global Network of Black Pride and LGBT Faith Leaders of African Descent, the evening saluted NYC's Entertainment Entrepreneur Sean Anthony's BluntedMuse Productions with the cast of "NO SHADE" during a red carpet event attended by fans, entrepreneurs and small business owners.


New York City registrations have spiked over the past few weeks after the announcement date of the third stop of the 13-city Many Faces, One Dream (MFOD) Economic Empowerment Tour for LGBT Communities of Color, hosted by the U.S. Small Business Administration and the National Black Justice Coalition. New Yorkers along with other regional signed up for the two day conference specifically designed for LGBT entrepreneurs and small business owners being held on November 20 - 21, 2013 at the Brooklyn Marriott Hotel, 333 Adams Str…

How To Create Your Pink Banana Media Online Business Profile

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With our beta testing now over on our Social Media-Enhanced Business Directory / Social Media Hubsfor LGBT Business, we're excited to make it as easy as possible to present this offer to every business seeking to reach the LGBT online community.  Follow the steps below to create your business listing reaching thousands of LGBT consumers and fellow business owners using some of the latest social media marketing techniques in use today, including #hashtag marketing. The cost is simply $195 per month for a business profile designed to both bring you more LGBT business and to focus and enhance your LGBT social media outreach.


To get started, the steps are as follows:
1. Create a personal profile at one of the following 3 sites, depending on your target market:
LGBT Consumers: http://www.pinkieb.com/LGBT Travelers: http://www.pinkbananatravel.com/LGBT Business-to-Business: http://www.pinkbananabiz.com/ 2. With your profile now created, be sure to include a photo and tell us more about …

Social Media Reporting for Pink Banana Media Clients

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We're pleased to announce the launch of our Social Media Reports, v1.0, for our Pink Banana Media clients.  Businesses participating in our social media enhanced LGBT business directories found at:

www.PinkieB.com/DirectoryBusiness.cfmwww.PinkBananaBiz.com/DirectoryBusiness.cfmwww.PinkBananaTravel.com/DirectoryBusiness.cfmwww.Gay2Day.com/DirectoryBusiness.cfmwww.GayResortBandits.com/DirectoryBusiness.cfm
... can now see first-hand how their business directory listing is performing, as well as have access to a single profile from which they can view all of their social media activity, including what others are saying about their business as well.

As found at this link, any participating business can view in one screen, as well as via an e-mail report:

General performance of their listingLatest photo uploadsTwitter and social media #hashtag REACH and IMPRESSIONS, as measured by TweetReach.comLatest blog postings and articles related to their business (content marketing)Blogspot, Tumb…

Recent Updates to our Detailed Guide on How We Promote YOUR Business Online in 2013

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Similar in scope and concept to our seminar series we've recently wrapped up for the year, our Online Marketing & Social Media Details PDF is a detailed guide on how we promote YOUR business online, using the latest techniques in editorial coverage, banner advertising, e-mail campaigns and social media marketing, COMBINED into one unified campaign.

Available online as a PDF download from our website, this document has been updated to better reflect recent updates in:

Campaign Mobile Optimization: All aspects of YOUR CAMPAIGN are optimized for mobile smartphone & tablet distribution.  Every website in the Pink Banana Media network is optimized for both mobile devices (iPhone, Android, Windows Phone, Blackberry and more), as well as tablet devices, including iPad, Nexus, Galaxy, Kindle and Nook. Content Curation via Scoop.it: We incorporate YOUR CAMPAIGN in our Pink Banana Media / Scoop.it sites (marketing.pinkieb.com, marketing.pinkbananamedia.com, movies.pinkieb.com and ma…

Wrap Up of LGBT Online Marketing Seminar Series for 2013

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As Summer has turned to Fall, we have wrapped up our final seminar for 2013 here in Palm Springs, CA, having partnered with the Desert Business Association (DBA) for an incredibly lively, interactive and well-attended final seminar presentation last night.


With over 60 attendees in Palm Springs, this seminar and its audience were very representative of how the entire summer's seminar series has gone... starting out in Chicago and Las Vegas in June and working our way down into Key West and Fort Lauderdale, partnering with the various LGBT Chambers and other business groups along the way.


Some of the questions we had last night were also very indicative of what is truly of interest when companies are seeking to make outreach to any target demographic online today, LGBT or otherwise. Top of the list was in understanding the world of #hashtags and how they fit into the broader picture of both online marketing and how a business can simultaneously stand out and be discovered in today…

Small Business Online in 2013 - Case Study: Jonathan Gatz Fitness

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The following is a detailed breakdown, not only of what most of us know in 2013 when it comes to online and social media marketing (Facebook, Twitter, etc.), but how it can all come together using the technology of #hashtags and ensuring those status updates, photos and videos related to our business are doing all they can in helping get the word out about our business product or service.




Over the past 5 years, most companies have become comfortable in maintaining a Facebook page and ensuring that their website updates, photos and little status updates were kept up-to-date here.  Facebook has morphed and evolved over the years, and is now a tried and true success story in how companies can best promote and market themselves online.  The trick here for maximizing any social media marketing outreach is a combination of "reach" and "engagement", getting the message out to a decent number of fans/followers and developing messaging that these folks will want to share, …

Destination Marketing Techniques Update for 2013 - Rainbow Halifax Promotion #RainbowHalifax

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Working with TravelGayCanada.com, our company has recently done an online, social media promotion of the website, www.rainbowhalifax.com, with the promotional tagline "Open arms welcome you to Halifax, Nova Scotia, a breath of fresh air on Canada's East Coast where vibrant LGBT culture is woven into every aspect of the city."


What's unique about this promotion is how we began... rather than posting this on some of the most common social media pages and profiles first, we instead posted this first on the Scoop.it page dedicated to LGBT travel and tourism in Canada, http://www.scoop.it/t/lgbt-canada.  We then "rescooped" this page onto our 2nd Scoop.it page dedicated to LGBT Destinations and Tourism, found at http://www.scoop.it/t/lgbt-destinations.



The unique aspect of Scoop.it is its integration with social media in a way that's unprecedented in the online world to date... from this posting and its subsequent reposting in the LGBT Destinations and Tour…