Pink Banana Media & LGBTBrandVoice.com

Meet some of your favorite LGBT YouTube phenomena! It's official... we're headed to Anaheim, California July 29-30, 2016, where we'll be exhibiting at the new Pride Con 2016 event.  We're looking forward to meeting, schmoozing, hanging out and networking with some incredible LGBT talent and some of the "movers and shakers" in the LGBT Influencer, Blogger, Vlogger and YouTube Content Creator world, including the folks from Outfluential.com and TwoBadTourists.com . We met Thai and Long, the founders of Pride Con 2016, earlier this year at LGBT Week 2016 and realized straight away that these guys understood this YouTube world!  Just this past weekend, they had a booth at VidCon , the biggest convention bringing YouTube Content Creators from around the world together.  Their booth became a magnet for all things LGBTQ at VidCon... they even held an impromptu LGBT Meet Up, perfectly timed with LGBT Pride being celebrated around the world that day as well...

“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.” "In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram." "Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson.  And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets." These quotes came from Tomoson.com, as seen here: http://blog.tomoson.com/influencer-marketing-study/ They point to something that most of us in the marketing & advertising world have known was coming for a long time.  It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new fo...

We've been fortunate this year to renew our client, Spain Tourism, for their LGBT marketing outreach in 2016.  As the LGBT destination marketing environment is a busy one in today's world, it's important to stand out and be noticed, and Spain Tourism is one of those few destinations able and willing to push the boundaries in terms of their online marketing strategy and technique.  Their strategy consists of: Facebook Newsfeed & Website Banner Advertising using Programmatic Technology Social Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & Influencers User-Generated and Curated Content related to LGBT Travel to Spain When it comes to banner advertising, we now have the ability to both target LGBT travelers across a variety of websites and mobile apps online, as well as target specific sub-groups of LGBT travelers, including as those interested in taking a cruise, or those focused more on luxury travel.  We currently have a varie...

Many companies are discovering the LGBT market. Commercial interests wishing to promote their products and services to a larger and more inclusive audience are currently wooing this diverse group of individuals. The result has been an increase in commercial advertising – both on and off the net, directed towards a progressive market consumer. Yet, when it comes to LGBT marketing, what do you really know? At Pink Banana Media, we can help you explore the possibilities in depth. What Is at Stake? Literally billions of dollars in advertising revenue and solid financial returns is at stake. From a neglected “minority” in the 1980s, the LGBT community has grown to be a vocal group. Wall Street declared them to be the “dream market” in 1991. Since then, support for gay rights, gender equality and marriage parity has increased putting the pressure on companies to provide an LGBT marketing campaign that addresses the issues facing this community and Americans in general. The overall cost ...