Showing posts from September, 2014

Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms

The technology is now in place for programmatic ad buying to target a client's ad on web pages that have content specifically matching the same key words that the client is using in their Search Engine Optimization (SEO) and Pay-Per-Click Google AdWords campaigns (PPC).

In the example shown below, targeting "same sex marriage" ensured that the client's ad would run on articles and blog postings on any sites online that were serving programmatic ads and were about "same sex marriage", or included "same sex marriage" in the article/blog posting.  Sites deemed negative about "same sex marriage" were able to be excluded from this ad buy, ensuring that the client's ads were running on very specific content that was related to their target audience and business.

Tailoring a banner ad campaign based on matching up your Search Engine Optimization (SEO) and/or Pay-Per-Click (PPC) campaigns with programmatic ad buying, helps to ensure that yo…

LGBT Search Engine Optimization (SEO) and Pay Per Click (PPC) - Deep Dive Analysis

One of the capabilities we've reserved for select clients over the past few years has been our capabilities in Search Engine Optimization (SEO) and Pay Per Click (PPC) deep-dive analysis.  We feel the tools and opportunities available to us in helping form a more comprehensive online marketing strategy are now ready for prime time, for all of our clients.

Starting with just the #1 primary key word phrase that is best for your potential customers to find your website, we can immediately quantify:

how many searches per month there are on that key word phrasehow much is being spent per click (PPC) targeting this key word phraseapproximately how much per day would it take to target this key word phrasehow many advertisers, and who they are, targeting this key word phrasewhat appears in organic search based on this key word phrase (SEO)and most importantly, what other, closely related key word phrases are being searched and how are each of these phrases ranked based on the quantifying …

Announcing #LGBTBizTech - Business, Marketing & Technology Conference Series for 2015

Building off of the success of our LGBT Marketing Conference we've held for the past 7 years in New York, Community Marketing & Insights and Pink Banana Media are proud to announce the launch of our expanded LGBT conference schedule for 2015, bringing the broader scope of Business, Marketing & Technology to the mix, with the theme "Education & Networking: Bringing together the worlds of advertising, marketing, technology and business in the LGBT marketplace."

For the latest updated information on this conference series, visit we'll be keeping the latest speaker and presentation topic information up-to-date here.
3 Events Scheduled for 2015
LGBT Business, Marketing & Technology Week NYC
Our premiere conference for 2015, to be held the week of April 20th, 2015.  Partners include StartOut and the NGLCC-NY.  Events scheduled include our LGBT Marketing Conference (now in it's 8th year - click here for last year's itinerary and …