Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms
In the example shown below, targeting "same sex marriage" ensured that the client's ad would run on articles and blog postings on any sites online that were serving programmatic ads and were about "same sex marriage", or included "same sex marriage" in the article/blog posting. Sites deemed negative about "same sex marriage" were able to be excluded from this ad buy, ensuring that the client's ads were running on very specific content that was related to their target audience and business.
Tailoring a banner ad campaign based on matching up your Search Engine Optimization (SEO) and/or Pay-Per-Click (PPC) campaigns with programmatic ad buying, helps to ensure that your ad is displayed on articles and blog postings specifically related to the LGBT demographic you're looking to reach.
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