Programmatic Ad Buying Using Your LGBT SEO and PPC Campaign Search Terms

By -
The technology is now in place for programmatic ad buying to target a client's ad on web pages that have content specifically matching the same key words that the client is using in their Search Engine Optimization (SEO) and Pay-Per-Click Google AdWords campaigns (PPC).

In the example shown below, targeting "same sex marriage" ensured that the client's ad would run on articles and blog postings on any sites online that were serving programmatic ads and were about "same sex marriage", or included "same sex marriage" in the article/blog posting.  Sites deemed negative about "same sex marriage" were able to be excluded from this ad buy, ensuring that the client's ads were running on very specific content that was related to their target audience and business.


Tailoring a banner ad campaign based on matching up your Search Engine Optimization (SEO) and/or Pay-Per-Click (PPC) campaigns with programmatic ad buying, helps to ensure that your ad is displayed on articles and blog postings specifically related to the LGBT demographic you're looking to reach.

For more information on our SEO and PPC analytic services , click here:
http://www.pinkbananamedia.com/seo.cfm

For more information on targeting display ads using SEO and PPC search words, please go to:
http://www.pinkbananamedia.com/ads.cfm

Comments

Post a Comment

Popular posts from this blog

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most cl...
Read more

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as ...
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is th...
Read more