Pink Banana Media & LGBTBrandVoice.com

You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds.  Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere. In 2015, Better World Advertising launched the statewide HIV Prevention Just Got Easie r campaign with their partners at NYSDOH - New York State Health Department and Harlem United promote the use of PrEP via the website at  http://prepforsex.org/ . The campaign launched with the mission to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP ( Pre-Exposure Prophylaxis ) as an HIV prevention option. HIV Prevention Just Got Easier has appeared online and locally on posters, public transportation, and in print publications throughout New York City, Long Island...

You'd have to be living under a rock to have missed these ads if you were living or visiting New York City recently and perusing your social media feeds.  Between geo-targeted Facebook ads and geo-targeted banner ads on LGBT websites and mobile apps, these ads were everywhere. In 2015, Better World Advertising launched the statewide HIV Prevention Just Got Easie r campaign with their partners at NYSDOH - New York State Health Department and Harlem United promote the use of PrEP via the website at  http://prepforsex.org/ . The campaign launched with the mission to help Black and Latino transgender women and men, who have sex with men, to remain HIV negative by increasing their awareness and knowledge of the use, access, and benefits of taking PrEP ( Pre-Exposure Prophylaxis ) as an HIV prevention option. HIV Prevention Just Got Easier has appeared online and locally on posters, public transportation, and in print publications throughout New York City, Long Island...