Showing posts from September, 2010

Google Text Ads - Both a Science and an Art Form

Over the past year, our company has been focused very strongly in social media marketing, helping to both  manage our clients' social marketing efforts, as well as doing a lot of education in the form of workshops, seminars and webinars, teaching clients how to do this type of marketing on their own.  A lot of emphasis has been placed on "tying all of the social media pieces together", but one area that we've not spent a lot of time on has been performance-based ads with Google and Facebook.  Until now. By default, social media marketing will work to improve a company's search engine positioning on Google, Bing and Yahoo as well. These and other search engines are incorporating more and more social media in their search results, including Facebook pages, LinkedIn groups and blogs. In addition, these search engines are incorporating Twitter and Facebook status updates as well, selecting those status updates that are shared the most (commented on, liked, retweet