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Showing posts from June, 2016

Come See Us at Pride Con 2016 in Anaheim

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Meet some of your favorite LGBT YouTube phenomena!
It's official... we're headed to Anaheim, California July 29-30, 2016, where we'll be exhibiting at the new Pride Con 2016 event.  We're looking forward to meeting, schmoozing, hanging out and networking with some incredible LGBT talent and some of the "movers and shakers" in the LGBT Influencer, Blogger, Vlogger and YouTube Content Creator world, including the folks from Outfluential.com and TwoBadTourists.com.


We met Thai and Long, the founders of Pride Con 2016, earlier this year at LGBT Week 2016 and realized straight away that these guys understood this YouTube world!  Just this past weekend, they had a booth at VidCon, the biggest convention bringing YouTube Content Creators from around the world together.  Their booth became a magnet for all things LGBTQ at VidCon... they even held an impromptu LGBT Meet Up, perfectly timed with LGBT Pride being celebrated around the world that day as well.
Pride-Con.co…

LGBT New Media, Influencers and YouTube Content Creators

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“Social influencers are becoming more and more like Hollywood celebrities, and brands have started creating more exclusivity with them.”

"In the digital realm, celebrities have fallen out of favor as brands are increasingly turning to social influencers on Snapchat, Facebook, YouTube and Instagram."

"Businesses are making an average of $6.50 for each $1 spent on influencer marketing, according to a survey by Tomoson.  And this year (2016), more than half (59 percent) of the 125 marketers in the survey are going to increase their influencer marketing budgets."

These quotes came from Tomoson.com, as seen here:
http://blog.tomoson.com/influencer-marketing-study/

They point to something that most of us in the marketing & advertising world have known was coming for a long time.  It points to the true convergence of content marketing (videos, photos and written content, such as a blog) with the power of micro-targeting via social media, creating a new force in the onlin…

LGBT Week NYC 2016 Summary - Influencers, Content Creators and LGBT New Media

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This year's LGBT Week NYC had some incredible presentations based on a wide variety of styles, techniques and disciplines when it comes to marketing to the LGBT community in 2016.


Of note this year was the increase in presentations based on LGBT Influencers, YouTube Content Creators and the world of LGBT New Media in general.  In the audience were several young influencers, regularly posting during the conference and recording some of the presentations using Facebook Live.  There was also more content posted using #LGBTWeekNYC this year than ever before... it seems everyone pretty much gets it.  In some way, large or small, we're all a media entity of one if we're posting on Facebook, Instagram, YouTube, Tumblr, Twitter, Vine, Pinterest and more.  The question is, for a company or brand, how do you decide who to work with amongst the millions of Twitter posts, YouTube videos, Instagram photos, Snapchat posts and Facebook content created and uploaded daily?  And once you d…

Spain Tourism 2016 LGBT Marketing Campaign - Case Study

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We've been fortunate this year to renew our client, Spain Tourism, for their LGBT marketing outreach in 2016.  As the LGBT destination marketing environment is a busy one in today's world, it's important to stand out and be noticed, and Spain Tourism is one of those few destinations able and willing to push the boundaries in terms of their online marketing strategy and technique.  Their strategy consists of:
Facebook Newsfeed & Website Banner Advertising using Programmatic TechnologySocial Media, including LGBT Travel Writers, Bloggers, YouTube Content Creators & InfluencersUser-Generated and Curated Content related to LGBT Travel to Spain When it comes to banner advertising, we now have the ability to both target LGBT travelers across a variety of websites and mobile apps online, as well as target specific sub-groups of LGBT travelers, including as those interested in taking a cruise, or those focused more on luxury travel.  We currently have a variety of these ca…