Some Pink Banana Media Excerpts from our Brand | Pride Interview
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride. The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network.
What expertise do the participating companies bring to Brand Pride?
On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online. With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride, #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we subsequently expand our scope of work with them, taking this content and reworking it into a more traditional LGBTQ advertising campaign, utilizing the hyper-targeting capabilities of Facebook, Google, programmatic banner ads and mobile app advertising.
What are your customers saying about the value you bring?
On the social media front, our clients are enjoying tapping into this entirely new LGBTQ media model with #ILoveGay, as it opens up a fresh and unique avenue and media buying direction for reaching an engaged LGBTQ audience that is both posting their own photos, videos and status updates, as well as paying attention to what others are posting and sharing as well, aka our clients!
What expertise do the participating companies bring to Brand Pride?
On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online. With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride, #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we subsequently expand our scope of work with them, taking this content and reworking it into a more traditional LGBTQ advertising campaign, utilizing the hyper-targeting capabilities of Facebook, Google, programmatic banner ads and mobile app advertising.
What are your customers saying about the value you bring?
On the social media front, our clients are enjoying tapping into this entirely new LGBTQ media model with #ILoveGay, as it opens up a fresh and unique avenue and media buying direction for reaching an engaged LGBTQ audience that is both posting their own photos, videos and status updates, as well as paying attention to what others are posting and sharing as well, aka our clients!
What do companies need to be doing NOW to prepare for PRIDE 2019 and how can Brand Pride help?
Companies need to involve Brand Pride early on in their initial planning for Pride 2019. In that way, our team can plan to have LGBTQ influencers and other LGBTQ new media folks on the ground, capturing, posting and sharing photos, videos, podcasts and blog posts before, during and after the event.
For the full interview, check out;
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