Some Pink Banana Media Excerpts from our Brand | Pride Interview
What expertise do the participating companies bring to Brand Pride?
On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online. With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride, #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we subsequently expand our scope of work with them, taking this content and reworking it into a more traditional LGBTQ advertising campaign, utilizing the hyper-targeting capabilities of Facebook, Google, programmatic banner ads and mobile app advertising.
What are your customers saying about the value you bring?
On the social media front, our clients are enjoying tapping into this entirely new LGBTQ media model with #ILoveGay, as it opens up a fresh and unique avenue and media buying direction for reaching an engaged LGBTQ audience that is both posting their own photos, videos and status updates, as well as paying attention to what others are posting and sharing as well, aka our clients!