National LGBT Newspaper Alliance Forms

By -
A new National Gay Media Association (NGMA) has formed to bring together the top regional newspapers serving the U.S. lesbian, gay, bisexual and transgender (LGBT) communities. The LGBT market controls more than $600 billion in annual spending, and NGMA will work to coordinate advertising spending in effective local LGBT media markets.

“The regional LGBT media continue to serve their communities with strong newspapers and online content,” said Tracy Baim, spokeswoman for NGMA and publisher of Windy City Times. “The LGBT movement is driven by a very local model. Many of our issues are different from city to city, and state to state, so our strongest media are the ones attuned to issues in their communities.”

The more than 150 regional LGBT media reach more than 3 million readers combined through weekly, biweekly and monthly newspapers and magazines. The annual Gay Press Report notes that the combined advertising spending in LGBT media was $307 million in 2011, with 95% of that spent in local markets.

NGMA is a new alliance of the “best of the best” in LGBT media, representing long-time brand names in regional media, including the Bay Area Reporter in San Francisco and the Washington Blade, both founded over 40 years ago, just at the start of the modern gay-rights movement. Other NGMA members are Bay Windows (Boston), Between the Lines (Detroit), the Dallas Voice, Gay City News (New York City), GA Voice (Atlanta), and Windy City Times (Chicago). These papers, along with their digital extensions represent an estimated 500,000 weekly newspaper readers.

Rivendell Media, the oldest and most experienced media rep. firm representing LGBT media to advertising and marketing companies, founded NGMA in 2011. “NGMA is the premiere vehicle for national advertisers to reach the gay and lesbian marketplace,” said Todd Evans, president of Rivendell, which also represents more than 100 other LGBT media.

“Gay media is local media,” said Evans. “It provides the best on-the-ground information to serve the diverse LGBT community. No one media outlet can be all things to the LGBT community, but regional media can do this best.”  The NGMA has its roots in the old National Gay Newspaper Guild, which provided the impetus for growth in the gay marketplace by providing the first verifiable readership demographics surveys of the gay press that sparked interest by Madison Avenue. Today the demographics of the LGBT consumer are well documented and this new organization will further the growth of LGBT media and provide the opportunities Madison Avenue demands today.


ABOUT NGMA:The National Gay Media Association is a professional organization dedicated to bringing together common marketing procedures and standards to local gay media outlets, print or digital, to encourage and promote national advertising. 
For further information, contact Todd Evans, Rivendell Media 212-242-6863.

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more