Community Marketing and their team (Tom Roth and David Paisley) held yet another successful all-day series of workshops, panels and seminars, helping to educate companies as to the "how's and why's" of marketing to the GLBT community, in this case specifically for the travel market.
The turnout, despite the recession, was very good and incredibly, almost everyone stayed until the very end where myself, Thomas Boemkes and Serge Gojkovich spoke on GLBT online marketing in terms of more advanced social network marketing.
The presentations during the day came from an incredible roster of speakers, including Martine Ainsworth Wells of Visit London, and Andrew Stokes of Marketing Manchester. In addition, we got to hear from Andrew Roberts of Amro Worldwide Travel on the success and increased PR achieved through the "So Gay" campaign they did in 2008, together with Ian Johnson of Out Now Consulting.
Attendees included tourism folks from Sweden, London and throughout the UK, as well as Switzerland, Ireland and other destinations from around Europe.
Photos from the event can be seen at:
In addition, we're pleased to announce the launch of our new Flickr GLBT Business Photo group, found at:
Popular posts from this blog
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications. Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.” Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotyp
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Based upon our successful seminar and webinar series we've been presenting on Social Network and Web 2.0 Marketing over the past few years, we've developed this 17-part Social Network Marketing HOW-TO GUIDE , walking you through each step in promoting your company using social network marketing in a careful and very detailed format. Building Your Web 2.0 Business Presence Facebook fan page LinkedIn Group Twitter Profile Discuss the power of branding in the small square icon image Content Tools for your Web 2.0 Business Presence Blog for the written word and integrated into Facebook, Twitter and LinkedIn How to choose a blog software (Wordpress, Blogspot or Tumblr) What to blog about - story to tell for your business Examples for destination marketing Commenting, labels and tags Status Updates and Twitter Discuss hash tags, @ symbols, etc. Photos added to Flickr and integrated into Facebook, Twitter and blog Video