Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Boston is ground zero for gay rights in the United States thanks to the Massachusetts legalization of gay marriage in May 2004; the GLBT community here is politically and socially active, and continues to grow. The epicenter of activity remains the picturesque South End, which enjoys the reputation of the country's oldest Victorian brick rowhouse district; pretty and distinctly quaint, it houses growing numbers of gays and young families. As real estate prices rose through the early 2000s, however, an increasing segment of the community has moved just south of the city to the burgeoning district of Dorchester. To the north of the Charles River, which wends its way from Boston Harbor westward, lies Cambridge, housing the state's two most famed universities, Harvard and MIT, along with the lesbian-ppopular residential streets of Somerville.
Most of the bars and clubs still cluster around the city's popular Theatre District just east of the South End (Popular nights include Dedo on Tuesdays, Club Cafe on Fridays, Buzz and Fritz on Saturdays and Chaps on Sundays), while the mixed area surrounding Fenway Park and the entertainment-laden Landsdowne Street include popular nights as well (Embassy on Thursdays, Machine/Ramrod on Fridays, Pink on Saturdays, and Avalon on Sundays). Other venues include Paradise in Cambridge (the puritan Boston equivalent of a strip club), Toast in Somerville, levi/leather bar The Alley in downtown, and renowned drag bar Jacques on the fringe of Chinatown. Boston's only after-hours venue is Rise, a two-floor, non-alcoholic membership club that is popular on Saturday nights.
There are currently no parties on the circuit hosted in Boston, but the annual Pride Week is highly attended by individuals from all over New England. The city enjoys two print publications - Bay Windows and in newsweekly (an HX Magazine publication). Online, EDGE Boston (EDGEboston.com) enjoys a large regional readership and hosts regular nightlife parties in town.
A few hours from Boston by ferry, plane or car lies Provincetown, MA, a popular gay resort on the tip of Cape Cod. In the summer, most GLBT Bostonians frequent this welcoming little fishing village to enjoy one of the country's top ten beaches, and a range of exciting restaurants and nightlife. More information on Provincetown can be found online at EDGEprovincetown.com or at the local business guild's website, Ptown.org.
Boston Phoenix: www.phx.com
Bay Windows: www.BayWindows.com
Boston Spirit: www.BostonSpiritMagazine.com
Pink Pages: www.pinkweb.com
Rainbow Times: www.therainbowtimesmass.com
Golden Rainbow Times: www.goldenrainbowtimesnewspaper.com
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships. If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online.
Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida). From there, we ask the question as to HOW we’re going to communicate to this audience using the client’s message. Will it be in the form of a blog post, a series of photos, or perhaps a video. This is the content. We then distribute that content out to t…