February 2009 Gay Business Report

By -
New Webinar Series for 2009
Updated presentation adds more detail on “touch points” and the power of influential contacts in your network

Be sure to watch for our freshly updated seminar and webinar series for 2009, covering the world of Social Network and Web 2.0 marketing to the GLBT?community. With almost 50% new material, focusing on new topics such as Power Influencers and how to connect with them, as well as expanding on the best Touch Points your company can have when making outreach in this new frontiers, this seminar/webinar series will show you both how to do it all in-house, as well as help bring some new concepts to your overall online marketing mix....


Recession, but no depression: LGBT media organizations are cutting costs, but weathering the economic downturn

The current economy’s impact on the media industry has been well documented. In December, for example, Detroit’s newspapers cut home delivery to three days a week, printing smaller editions on the other days. In January, the Chicago Tribune repackaged itself into tabloid format for distribution at newsstands, while subscribers will continue to receive the paper in traditional broadsheet format....


NGLCC Leaders Attend White House Discussions on Economic Stimulus Plans

The leadership of the National Gay & Lesbian Chamber of Commerce (NGLCC) joined other leading U.S. business executives and organizations on Jan. 28 to discuss President Barack Obama's economic stimulus package with his top advisors, including Jason Berman, the White House's economic policy director....


Other Highlights


  • 5 Types of Posts to Feed Your Business Blog
  • Survey Shows Inbound Marketing Becoming More Important to Small Businesses
  • U.S. Gays and Lesbians Continue to Travel Despite Economic Downturn
  • Massachusetts Launces GLBT Tourism Site

Download PDF

Comments

Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more