Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Starting with our newly released brochure for 2011, Pink Banana Media is coming out with a whole new look for this year! Focusing on the key areas of online media, especially social, and combining that with real world marketing, leveraging smartphone technology, Pink Banana Media is poised for continued success in this new media landscape.
Our new tagline is "Reach the Gay & Lesbian Community - Leverage the Power of Social Relationships".
From our first page, it reads: Virtual Online Marketing
Integrate the power and reach of social media marketing with traditional online strategies including banner ads and e-mail campaigns.
Real World, Experiential Marketing
Reach gays & lesbians in their daily lives, at restaurants, hotels, gyms, shops, bars or events using smartphone technology. Integrate it with social media to create a true, 360-degree marketing strategy leveraging authentic social relationships.
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…
There is an interesting phenomenon sweeping the gay community these days. Although there is a lot of discussion and conjecture as to what is going on, to date no one has quite been able to put their finger on it. That phenomenon, quite simply is, "where have all the gay people gone?"
You may be confused, telling yourself you know where they all are - they're in the gay villages all throughout urban centers across the world. The reality is that they are not… at least not in the numbers that we have seen in the 80's and 90's, when gay life really came into its own. During that time numbers were high in several national gay publications and multiple local gay newspapers in regions such as Los Angeles, New York and even Louisville, Kentucky. In the late 90's, the GLBT websites hit the scene, with PlanetOut.com, GayWired.com and Gay.com taking an early lead in what had become a global phenomenon in its own right. This phenomenon, the rise of the Internet, affe…