June 2008 Gay Business Report

By -
In This Issue

Buying Power of Gay Men & Lesbians in 2008
Marketers, economists and journalists often puzzle over guesstimating the purchasing power of America's gay and lesbian households. Some tend to ballyhoo the gay market as a dream market precisely because of its presumed affluence. But is it really true? Over the past several years, we've given this question considerable thought and research. We conclude that projections of gay wealth are likely overstated or simply a flat misconception, and therefore we come to rely most often on the excellent analysis conducted by economist and academic Dr. Lee Badgett and the work of the Williams Institute at UCLA....

PressPassQ.com Feature Story
The year of the lesbian: Female journalists welcome findings in Lesbian Consumer Index, but wonder where to go from here
Is 2008 the year of the lesbian? San Francisco-based Community Marketing Inc. seems to think so - and the firm has published a study to prove it. In fact, many women working for GLBT media have witnessed first-hand - and often played a role in themselves - the increased power lesbians have in terms of media presence and purchasing power. What is particularly important about the “Lesbian Consumer Index” is that market research to date has focused on the collective gay and lesbian community. The new index is the first of its kind to differentiate lesbian purchasing power and preferences from those of gay men....

Spotlight on San Francisco
Featuring a fully updated summary of GLBT life in San Francisco, from a business perspective. Focusing on the ever-growing number of companies now scoring a perfect 100 on the HRC Corporate Equality Index, as well as the variety of resources available in this region supporting both the smaller GLBT business community and those corporations wishing to target the GLBT consumer.


Download PDF

Advertise in future issues: Click Here

Past Issues:


http://www.pinkbananamedia.com/businessreport/

Comments

Blogger said…
Want To Boost Your ClickBank Banner Traffic And Commissions?

Bannerizer makes it easy for you to promote ClickBank products by banners, simply go to Bannerizer, and grab the banner codes for your favorite ClickBank products or use the Universal ClickBank Banner Rotator to promote all of the available ClickBank products.
September 12, 2018 at 11:31 AM
Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more