Social Networking Guru Matt Skallerud on Reaching the LGBT Market on Snowibiz247
Check out this video interview shot by Nicholas Snow of www.Snowbiz247.com!
Matt Skallerud is an internet entrepreneur creator of web sites and campaigns targeting the gay, lesbian, bisexual and transgendered markets. He founded GayWired.com in 1995 and subsequently created a network of sites including LesbiaNation.com, GaySports.com, GayBusinessWorld.com and GayMonkey.com, to name a few. Also created GLBT B-to-B sites GayLinkContent.com and GayMediaExpress.com. Having sold these sites, he created PinkBananaMedia.com and helps companies, large and small, reach GLBT consumers online. Skallerud has been instrumental in the nurturing and success of the NotesFromTheWorld.com family of web sites. Snowbiz247. Small screen. Big host. Worldwide audience. See most episodes at www.Snowbiz247.com.
Matt explained, "My focus is online marketing, starting with the basics of banner ads and e-mail, but expanding into the more advanced world of blogs, social networking and online video, and how those components can tie into an overall online marketing campaign including banner ads for some of the best performance for his clients. My goal is to work with companies wishing to increase the efficiency and performance of their online marketing endeavors, using some of the tried and tested of the past few years and merging with some of the new, since new is where the eyeballs are continually migrating to on a daily basis."