LGBT Tourism Influencer Presentations coming to Las Vegas in December
Promoting LGBT Travel with Creative Online Campaigns & Influencers
by Auston Matta
This session will explore how travel professionals can use online influencers and creative campaigns to promote their business, brand or destination. The new media revolution has shifted the power of content publication to individuals rather than large publishers and more and more individuals become digital influencers and web celebrities every day. Learn how to successfully identify and recruit online influencers to execute a marketing campaign to reach a desired and targeted LGBT audience.
by Josh Rimer
YouTube is constantly changing in terms of what is being watched, who is watching, and how they're watching. Get yourself up to date on the latest trends and smartest ways to reach the LGBT community through YouTube to ensure your brand is standing out from among the 400+ hours of content that is uploaded every hour. From creating your own content to leveraging influencers, YouTube is the place to be, reaching more 18-49 year olds than any cable network in the US.
Vendors: This trade show and expo is open to all LGBT media that have a strong online or mobile app presence, including those with a focus on bloggers, YouTube content creators and other LGBT influencers. It is also open to advertising agencies developing New Media strategy and creative for online LGBT marketing campaigns. LGBT media and influencers on board so far include Here Media, Q.Digital, Outfluential, TwoBadTourists.com, Josh Rimer, ILoveGayPalmSprings.com, ManAboutWorld.com, Gay.Vegas and Revry.TV. Additionally, we'll have the folks from .LGBT and IGLTA there with us as well.
Our local partners include the Las Vegas CVA, Mya Lake Reyes and her event, EvolveNYE, and the folks at Pride Con, one of the first to create an event bringing LGBT influencers, bloggers, vloggers & YouTube content creators together.
Workshops & Seminars: In addition to the trade show and expo, there will also be a series of workshops and seminars in meeting rooms adjacent to this event space. Program itinerary to be posted online soon.