Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Gay2Day.comis an entirely new site concept that we believe has not been attempted yet… of course, it’s an evolution of the growth of online marketing in this social media age, pioneered byFriendsterandMySpaceand taken to where we’re at today by the genius ofFacebook,LinkedInandTwitter. A company such as ours is simply “layering” a business process and strategy on top of this social media revolution we’re experiencing today, in an effort to develop actual business metrics in terms of reach, engagement and interactivity between businesses and consumers in a way that will match more readily the measuring techniques the advertising and marketing communities we typically work with are using today.
With the analytical tools provided by Facebook, Twitter and many other 3rd party programs designed to work with these company’s APIs to do a deep-dive analysis on exactly WHO is clicking on and sharing WHAT and to WHOM are these shares actually directed to, the information we’re finding is confirming that the world of online marketing is undergoing an incredible and marked change that hasn’t been seen since the debut of banner ads, blogs and e-mail campaigns over 10 years ago.
Our goal here at Gay2Day.com is to develop a new site concept and community, whereby we’re bringing together and identifying the strongest individuals in the LGBT community using social media, and incentivizing them to talk about our client’s products and services, including hotel experiences, restaurants,
There are individuals out there doing this now on a case-by-case basis. We’re adding a stronger business layer on top of these endeavors, putting a trackable system in place (using hashtags, Twitter analytics and Facebook analytics) and measuring the results in terms of reach, engagement and exposure.
As an individual business owner, one could go through their own social media contacts and identify who are the strongest in their network, chatting, sharing, commenting and liking content, and develop those individuals out by focusing more attention on them, offering them personally to come to your resort, etc. Andrew Christian and Jeffrey Sanker are two companies doing an incredible job with their current fan base, providing them highly desirable content for members to share (scantily clad hot guys in underwear always works!), as well as encouraging members to share their hot, shirtless workout pics via social media in order to score some free event tickets. The sky’s the limit when it comes to opportunities at our fingertips that we can use to keep our social media fans and members engaged and interacting, both with us and with each other, inviting their “friends of friends” to do the same.
We’re taking this process to the next level, whereby we’ll be locating and grooming those individuals who you would be looking for on your own for your business and providing them a process and a strategy for success, both for you and for them. For you and your business, you receive additional exposure out there with the right people selected to spread that word for you. For the consumer, they get treated a bit more special than they would have otherwise, as a regular client guest of yours… it’s like you’re hosting an LGBT press fam trip of 1, but on a more regular basis.
We’ll be testing a lot of ideas out with this site, as it’s all about better understanding human behavior and how our members will choose to both comment, share and like our partner businesses, as well as respond and behave in a competitive environment whereby they are incentivized to be better than their fellow Gay2Day.com member counterparts.
We look forward to working with you all to bring more and more opportunities to our membership so that they can feel they are part of an online community that “gets” it and “gets” them, understanding that they are a serious and strategic component to a company’s LGBT media outreach… where once it was magazines, newspapers, websites and blogs… now it’s fast becoming the dominance of the power of the individual. Companies are learning more and more how to embrace this paradigm shift in terms of who's voices get heard, and which of these voices get to say something meaningful about a company’s brand… we’re no longer dealing with PR professionals in one silo, ad agencies in another and marketing ad copy in a 3rd. It’s all coming together quite rapidly, via social media, and empowering the individual to become on par with and in some ways an even stronger voice than traditional media today… once someone with influence posts an article or photo or video that goes “viral” on Facebook, YouTube and Twitter, that individual has just entered the world of modern day journalism. He/she is still just one component of a vast network of similar influential individuals, but that one individual does not work inside of a vacuum in social media… those social media networks and those “friends of friends” sharing, liking, commenting and ReTweeting their content carry the heavy lifting in today’s media world. Pink Banana Media and Gay2Day.com are there to capitalize on this continually evolving phenomenon and help navigate your company’s online marketing strategy into these unknown and sometimes choppy waters, ensuring you and your team experience smooth sailing along the entire way (and grow your business to boot!)
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, and simply adding another media such as Twitter into the mix might just sound overwhelming. Our goal is to show you how to make your current online marketing efforts more efficient time-wise, as well as how to take active yet simple steps in increasing their exposure. We'll also be showing you how to get your content noticed by our online editors and included in our #ILoveGay initiatives and outreach. Here's our first tip... many of you are creating beautiful HTML e-mail newsletter s. In order to truly get your message out there on Twitter , you should take these well-crafted e-mail newsletters and turn them into a blog post, whether on a separate blog such as Medium , BlogSpot or Tumblr , or as part of a series of articles on your website that is set up more like a blog (common with WordPress sites). Include at least one good image, if not mo
We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the " TwitterSphere " is at a unique place in history, sitting on the edge of its tipping point. We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we heard time and time again was "the Internet is simply the CB radio of our time... it too shall pass". Fast forward to today, and with everything that's taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it's easy to see that doubting the direction and growth of the Internet was misguided at best. With social media where it's at today, over a billion people have access to and can post to their heart's content on Facebook . And everyone is, making th