Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Gay2Day.comis an entirely new site concept that we believe has not been attempted yet… of course, it’s an evolution of the growth of online marketing in this social media age, pioneered byFriendsterandMySpaceand taken to where we’re at today by the genius ofFacebook,LinkedInandTwitter. A company such as ours is simply “layering” a business process and strategy on top of this social media revolution we’re experiencing today, in an effort to develop actual business metrics in terms of reach, engagement and interactivity between businesses and consumers in a way that will match more readily the measuring techniques the advertising and marketing communities we typically work with are using today.
With the analytical tools provided by Facebook, Twitter and many other 3rd party programs designed to work with these company’s APIs to do a deep-dive analysis on exactly WHO is clicking on and sharing WHAT and to WHOM are these shares actually directed to, the information we’re finding is confirming that the world of online marketing is undergoing an incredible and marked change that hasn’t been seen since the debut of banner ads, blogs and e-mail campaigns over 10 years ago.
Our goal here at Gay2Day.com is to develop a new site concept and community, whereby we’re bringing together and identifying the strongest individuals in the LGBT community using social media, and incentivizing them to talk about our client’s products and services, including hotel experiences, restaurants,
There are individuals out there doing this now on a case-by-case basis. We’re adding a stronger business layer on top of these endeavors, putting a trackable system in place (using hashtags, Twitter analytics and Facebook analytics) and measuring the results in terms of reach, engagement and exposure.
As an individual business owner, one could go through their own social media contacts and identify who are the strongest in their network, chatting, sharing, commenting and liking content, and develop those individuals out by focusing more attention on them, offering them personally to come to your resort, etc. Andrew Christian and Jeffrey Sanker are two companies doing an incredible job with their current fan base, providing them highly desirable content for members to share (scantily clad hot guys in underwear always works!), as well as encouraging members to share their hot, shirtless workout pics via social media in order to score some free event tickets. The sky’s the limit when it comes to opportunities at our fingertips that we can use to keep our social media fans and members engaged and interacting, both with us and with each other, inviting their “friends of friends” to do the same.
We’re taking this process to the next level, whereby we’ll be locating and grooming those individuals who you would be looking for on your own for your business and providing them a process and a strategy for success, both for you and for them. For you and your business, you receive additional exposure out there with the right people selected to spread that word for you. For the consumer, they get treated a bit more special than they would have otherwise, as a regular client guest of yours… it’s like you’re hosting an LGBT press fam trip of 1, but on a more regular basis.
We’ll be testing a lot of ideas out with this site, as it’s all about better understanding human behavior and how our members will choose to both comment, share and like our partner businesses, as well as respond and behave in a competitive environment whereby they are incentivized to be better than their fellow Gay2Day.com member counterparts.
We look forward to working with you all to bring more and more opportunities to our membership so that they can feel they are part of an online community that “gets” it and “gets” them, understanding that they are a serious and strategic component to a company’s LGBT media outreach… where once it was magazines, newspapers, websites and blogs… now it’s fast becoming the dominance of the power of the individual. Companies are learning more and more how to embrace this paradigm shift in terms of who's voices get heard, and which of these voices get to say something meaningful about a company’s brand… we’re no longer dealing with PR professionals in one silo, ad agencies in another and marketing ad copy in a 3rd. It’s all coming together quite rapidly, via social media, and empowering the individual to become on par with and in some ways an even stronger voice than traditional media today… once someone with influence posts an article or photo or video that goes “viral” on Facebook, YouTube and Twitter, that individual has just entered the world of modern day journalism. He/she is still just one component of a vast network of similar influential individuals, but that one individual does not work inside of a vacuum in social media… those social media networks and those “friends of friends” sharing, liking, commenting and ReTweeting their content carry the heavy lifting in today’s media world. Pink Banana Media and Gay2Day.com are there to capitalize on this continually evolving phenomenon and help navigate your company’s online marketing strategy into these unknown and sometimes choppy waters, ensuring you and your team experience smooth sailing along the entire way (and grow your business to boot!)
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships. If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online.
Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida). From there, we ask the question as to HOW we’re going to communicate to this audience using the client’s message. Will it be in the form of a blog post, a series of photos, or perhaps a video. This is the content. We then distribute that content out to t…