LGBT Week NYC Updates - April 2016
Conference held May 18-19, 2016 (Wednesday and Thursday) at the New York Times Conference Center
Presentation by Jeffrey Moran, Pernod Ricard
Many brands like to say they are undertaking LGBT marketing, but few are really and actively trying to become a key part of the community. Continuity and consistency is key – you need to listen to the consumer and ensure you are meshing your brand message in a meaningful way. Not only do you need the right partners who know how to reach consumers, but you absolutely have to have an ‘internal champion.
Presentation by John Nash, The Focus Group
Adapting general market advertising materials for the LGBT consumer can pose a number of problems for a brand. But when a company chooses to produce custom materials for this segment, the challenges can be surprisingly more difficult. Over a 15 year period, Subaru of America fielded unique and memorable campaigns that not only were true to the brand, but also spoke authentically and smartly to the LGBT audience. This talk looks at the visual evolution of those campaigns.
Panel moderated by Robbyn Kistler, Greater Than AIDS and Kaiser Family Foundation
Lessons learned from a digital marketing strategy to educate gay men about the pill that prevents HIV.
Panelists include Demetre Daskalakis, Assistant Commissioner of the Bureau of HIV Prevention and Control, NYC Department of Health and Mental Hygiene; Jack Harrison-Quintana, Director, Grindr for Equality; Joe Valentino, Senior Vice President, Here Media
It's going to be an incredible series of LGBT business events, all geared towards Marketing, Advertising & Technology... it's a series of events you won't want to miss.