Part of the PinkBananaMedia.com family and focusing on LGBT business news, this blog features select content, news and stories related to online marketing to the LGBT community, including social media, mobile technology and Web 2.0 techniques.
Free PDF Download - 5 LGBT Marketing Tips, Tricks and Best Practices in 2016
Every year, as new marketing strategies continue to unfold with the advent of technology being ever-more adapted to advertising and marketing, we find it best to compile some of the best practices we discover into this up-to-date document. We are asked on a regular basis by companies large and small whether they are doing everything they can to maximize both their marketing and advertising efforts, in light of the ever-changing media world we’re in with blogs, social media, programmatic ad buying, mobile smartphones and more. In our article, available for PDF download, we’ve done our best to bring together some of the various recommendations we’ve made over the past few months.
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, and simply adding another media such as Twitter into the mix might just sound overwhelming. Our goal is to show you how to make your current online marketing efforts more efficient time-wise, as well as how to take active yet simple steps in increasing their exposure. We'll also be showing you how to get your content noticed by our online editors and included in our #ILoveGay initiatives and outreach.
Here's our first tip... many of you are creating beautiful HTML e-mail newsletters. In order to truly get your message out there on Twitter, you should take these well-crafted e-mail newsletters and turn them into a blog post, whether on a separate blog such as Medium, BlogSpot or Tumblr, or as part of a series of articles on your website that is set up more like a blog (common with WordPress sites). Include at least one good image, if not more, in t…
In preparation for the upcoming IGLTA Convention in St. Petersburg, Florida coming up May 4-6, we wanted to do an up-to-date analysis of the top hashtag used for LGBT travel, which is still #GayTravel. Secondary hashtags used are #LesbianTravel, #Gaycation, #GayVacation, #GayHoliday and #GayTraveler, but to date, #GayTravel is still in the lead. Why is this important? Because if you're Tweeting or posting your photos on Instagram while at the convention, you want to make sure your posts and photos are seen. If you're uploading a video to Instagram or YouTube, ensuring the video is promoted on Twitter and hashtagged is more important now than ever before, as proper hashtagging allows you to tap into social media "conversations" already happening online. You're simply carving out a little "share of voice" for your business!
Let's take a look at what's actually happening in the world of #GayTravel. Using TagBoard.com, we're able to get a s…