Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Updates to our Social Media Marketing Outreach PDF for 2016
As 2016 continues to march right along, our social media marketing strategy has continued to adapt, as new platforms including Snapchat and Periscope continue to take center-stage in their evolving growth and new-found usefulness in the business world of online marketing. In addition, new, more subtle techniques in how posts are commented on, shared and "boosted" with a paid, sponsored push are fast becoming some of the top cutting-edge marketing techniques used to help ensure that at least some of a brand's social media content rises to the top and is seen in the highly competitive Facebook news feed, as well as the newly programmed Twitter and Instagram news feeds that all now focus on content that is considered more relevant to the online consumer.
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do? Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community. Some are unique to a specific region of the world, such as @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as @ILoveLGBTBiz and @ILoveGayHistory . The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN . In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses. It is this mix of user- and business-g
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride . The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online. With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach. With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile). With most clients, we s