Part of the PinkBananaMedia.com family and focusing on LGBTQ business news, this blog features select content, news and stories related to online marketing to the LGBTQ community, including social media, mobile technology and the latest in digital marketing techniques.
Updates to our Social Media Marketing Outreach PDF for 2016
As 2016 continues to march right along, our social media marketing strategy has continued to adapt, as new platforms including Snapchat and Periscope continue to take center-stage in their evolving growth and new-found usefulness in the business world of online marketing. In addition, new, more subtle techniques in how posts are commented on, shared and "boosted" with a paid, sponsored push are fast becoming some of the top cutting-edge marketing techniques used to help ensure that at least some of a brand's social media content rises to the top and is seen in the highly competitive Facebook news feed, as well as the newly programmed Twitter and Instagram news feeds that all now focus on content that is considered more relevant to the online consumer.
The combined buying power of the U.S. lesbian, gay, bisexual and transgender (LGBT) adult population for 2015 is estimated at $917 billion, according to a new analysis by Witeck Communications.
Releasing the finding, Bob Witeck said, “Buying power – also known as disposable personal income (DPI) -- is not the same as wealth. It is a practical tool for economists and marketers, in particular, to signal the increasingly visible contributions made to our economy by America’s diverse gay, lesbian, bisexual and/or transgender individuals and households.”
Disposable personal income (DPI), according to economists, is the amount of money that individuals have available to spend and save after paying taxes and pension contributions to the government (roughly 86% of income). Witeck added, “To understand this estimate, it’s important to underscore that there is no evidence that same-sex households or LGBT people are more affluent or, on average, earn more than others. That is a stereotype, long …
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!?
We have teamed up with the #1 iPhone app reaching gay men today... Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr has several advertising options as outlined below. Banner ads - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad is perform…
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships. If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapted, edited and run on various LGBTQ websites online.
Over the past few years, we have reversed this trend. We now start with targeting first, trying to understand WHO the client is trying to reach (i.e., an LGBTQ traveler who has shown an interest in traveling to Madrid, or a gay bear who has shown an interest in cruises and lives in Florida). From there, we ask the question as to HOW we’re going to communicate to this audience using the client’s message. Will it be in the form of a blog post, a series of photos, or perhaps a video. This is the content. We then distribute that content out to t…