Article Mention: Refresh Magazine - New Face of Gay
Matt Skallerud, owner of Pink Banana Media and founder of GayWired.com, has compiled one of the most comprehensive reports on the buying power of the gay community entitled the Gay Market Report. Included in the report, which helps businesses and individuals better market themselves to the gay community, is the fact that there is a $712 billion-a-year market with LGBT consumers. These results are some of the first available to modern-day business owners seeking to expand their market reach into this niche community. His figures come second to the research done by Witeck-Combs and Harris Interactive, which have conducted research into other areas of the LGBT community.