LA LGBT Marketing Conference was a Huge Success

By -
Our LGBT Marketing Conference held at the Radisson Hotel Westside was an incredible success, thanks to the support of our key partners including OneGoodLove.com, Lesbian News, Frontiers Magazine and Echelon Magazine.  In addition, we worked closely with local LGBT chambers of commerce in the area as well, including the Long Beach LBCBN, Palm Spring's Desert Business Association and the California Gay & Lesbian Chamber of Commerce.

Key presenters included not only Matt Skallerud (Pink Banana Media) and Tom Roth (Community Marketing) but also Rick Lugash of Next for Small Business discussing the good, the bad and the ugly of creating good copy, Jerime Black of Barefoot Winery reviewing their successes over the years in LGBT marketing and Frank Mastronuzzi of OneGoodLove.com talking about mastering search engine optimization.




Matt Skallerud presented some of the latest in social media marketing, including some new topics such as FourSquare and mobile phone technologies and how they are becoming more and more important in the world of online marketing overall.  Tom Roth presented his insights in LGBT research, including some very recent statistics related to online media usage, as well as the key concept that there is no ONE gay market, but rather many multiple LGBT markets a company should be aware of when deciding how to strategically target their marketing message.

We had two unique panels as well, including one focused more on the state of LGBT media in 2011, headed up by Ella Mathes of Lesbian News, David Stern of Frontiers Magazine and Susan Goldberg of Logo.  The second panel focused more on advertising and PR to the LGBT community and included Judy Scheer of YESDESIGNGROUP, Scott Barretto of Straight Out Media and Michael Goff of Towleroad.com.




Attendees ranged from the head of Krol Vodka to a team from the Jupiter Hotel in Portland, Oregon.  We had many attendees from Nevada, including both the Las Vegas and Reno areas, including the Virginia City CVB.  We also had several advertising agencies, as well as a team from the Queen Mary... all looking to continue to expand their base of knowledge and remain competitive in reaching the LGBT marketplace as we approach 2011.

Photos thanks to Vic Gerami of Frontiers Magazine

LINK: http://www.lgbtmarketingconference.com/

Comments

Anonymous said…
Hello,
This simply speaks of being able to spread your good word. Not only that, but being able to spark conversations based on your promotion would make your viewers become potential subscribers and followers, and eventually refer your brand product beyond the first degree.

social media marketing
January 26, 2011 at 10:44 PM
Post a Comment

Popular posts from this blog

Advertise on the Top Gay iPhone app - Grindr

By -
Image
Do you want to reach gay men on one of the hottest new media platforms of 2010 the iPhone app!? We have teamed up with the #1 iPhone app reaching gay men today...  Grindr! With a reach of over 500,000 gay men worldwide (150,000 members visiting daily) and growing, Grindr has become not only the hottest new buzzword among gay men across the globe, it is also the top iPhone app in use by this desirable demographic. Set your company apart from the rest and let them see your brand associated with some of the most cutting-edge technology today! Grindr  has several advertising options as outlined below. Banner ads  - We are able to offer you banner advertising on a cost-per-click (CPC) basis of $0.25. We can link this banner ad to a website of your choice, an iPhone app, iTunes store URL, etc. To get started, we would work with you to set both a daily and a monthly budget. From this budget, we would monitor and serve your banner ads, providing you an up-to-date report as to how your ad
Read more

Some Pink Banana Media Excerpts from our Brand | Pride Interview

By -
Image
We recently contributed to an interview in Business Equality Magazine on behalf of the partnership we're a part of with Brand | Pride .  The following are some excerpts from that interview that shine a spotlight on some of the unique things we're doing here at Pink Banana Media and the #ILoveGay Network . What expertise do the participating companies bring to Brand Pride? On the social media front, Pink Banana Media brings over 23+ years of experience in helping companies find their LGBTQ audience online.  With an emphasis on helping companies “get their message out” to their target LGBTQ demographic, a lot of campaigns now begin with a company’s event and pride festival outreach.  With our #ILoveGay network, we become their partners in amplifying their various Tweets and other social media when using a company specific hashtag (such as #ComcastFacesOfPride , #WeAreBold by AT&T, #ForeverProud by TD Bank and #UnlimitedPride by T-Mobile).  With most clients, we s
Read more

#ILoveGay and the LGBT Twitter 360° Environment & Network Effect

By -
Image
As part of our overall blog posting series on the LGBT TwitterSphere , we're here to introduce the #ILoveGay network and how it fits into the LGBT Twitter ecosystem . What is #ILoveGay and what does it do?  Simply put, #ILoveGay is a network of LGBT Twitter profiles, each focused on a particular niche in the LGBT online community.  Some are unique to a specific region of the world, such as  @ILoveGayPS and @ILoveGayNYC , while others focus on niche communities within the LGBT online community, such as  @ILoveLGBTBiz and @ILoveGayHistory .  The entire set of #ILoveGay profiles can be viewed online here: www.ilovegay.lgbt . The content shared on the #ILoveGay network ranges from articles and blog posts from LGBT media, as well as LGBT articles found on more mainstream media such as the NY Times and CNN .  In addition, content is shared from other Twitter users that are part of that niche LGBT online community, as well as businesses.  It is this mix of user- and business-g
Read more