Social Media and the Importance of Old-Fashioned Story Telling
Where we’re at with social media marketers is being compared to that era quite often nowadays, and it comes back to me where friends and potential clients are asking me to describe in more detail how my approach is right and everyone else’s is not. I could take the easy way out and simply throw a few key social media marketing terms their way and call it a day, but I decide to take the more challenging path and explain in more detail how it’s quite possible most of these new social media marketers might be right. Now if someone promotes “Get 1,000 new Twitter followers in 30 days”, I tell my clients to run, don’t walk, to the nearest exit and find someone who “gets it!” But fortunately, most clients are bit more Internet savvy today than they were back in 1995 and they have a better sense of what’s right and what’s wrong when it comes to social media marketing. Thus the question posed to me… what makes my style right?
Article appears in the Dec 2010/Jan 2011 issue of Echelon Magazine